SQL Server Denali - ISV Partner Opportunity

SQL Server Denali - ISV Partner Opportunity

ISV Partner Opportunity (v 1.0) BPMG Outbound Marketing Microsoft Corporation Flow of Partner Opportunity for ISV Partners Table of Contents Intended audience: Microsoft Field to Partners Objective of presentation: Overview Delivery: Microsoft Partners - Independent Software Vendors Empower partners to deliver new and expanded business opportunities with SQL Server Denali Partner Scenarios and Opportunities

Market Trends and Partner Momentum Why SQL Server Denali for ISVs Mission Critical Confidence Run IT Breakthrough Insight Grow IT Dynamic Scale Transform IT Developer Partner Scenarios by Industry Business & IT Challenges What Customers are looking for Microsoft Provides the Complete Information Platform SQL Denali is the Cloud-Ready Information Platform Financial Manufacturing Retail Summary - Why SQL Server Denali Top Reasons to Bet Your Business on Denali Call-to-Action Business & IT Challenges IT Portfolio Spending The Business Challenge transform = introduce new products and services grow = improve existing products and services run =

sustain existing products and services The IT Challenge 16 % Improving Agility 20 % Increasing Return on Investment 64 % Reducing Total Cost of Ownership % of Total IT Spend AND WHILE Source: Gartner IT Metrics: IT Spending and Staffing Report, 2010 Key Drivers: What Customers are Looking for NEW PARADIGMS, NEW BUSINESS MODELS transfor m improving Time To Market 80% of large enterprise IT managers are at least in trial stage for cloud computing. Faster time-to-market and improved business agility are main driving factors. GETTING FROM DATA TO DOLLARS Business grow intelligence not

increasing available to 72% of Return on Investment knowledge workers. Mounting IT Pros struggling application with systems development reuse, reuse, causing causing and 12% less growth maintenance and 4% less backlogs plaguing margin. THE RIGHT PRICE FOR THE 9S YOU NEED developers. run of IT systems are legacy, reducing destined for modernization Total Cost because of TCO, and of of those legacy systems are mission-critical. Ownership Price-performance ratios have improved by 10X over the past decade to dramatically change cost structures. Microsoft Provides Complete Information Extend anywhere Platform, On Your Terms Extend any data End user analytics

n Premises & Private Cloud Common Architecture Common Tools Data Synchronization Appliances Code Name Denali Public Cloud SQL Server Denali is the Cloud-Ready Information Platform Cloud on Your Mission Critical Breakthrough Insight Terms Unlock new insights with pervasive data discovery across the organization Rapid data discovery Create business solutions fast, on your terms across server and private or public Scalecloud on demand Blazing-fast performance Managed self-service BI Fast time to market Organizational compliance Credible, consistent data Extend any data, Peace of mind Complete data Confidence

Enable mission critical performance and availability environments at low TCO Required 9s & protection warehouse solutions Run Business Grow Business anywhere Optimized productivity Transform Business ISV Partner Opportunities Why SQL Server Denali for ISV Partners Expand Addressable Market (Acquire more customers) Increase Your Revenue/Profitability (Sell more to your customer base) Increase Productivity & Time to Market (Reduce development costs) Allow ISVs to develop higher-end solutions (Mission Critical, Tier 1 LOB) Reach underserved BI user segment (78%) offering rich application experiences Easily & quickly develop cloud-ready solutions allowing diversified market offerings Increase deal size and profitability by scaling up your solutions to Tier-1 mission critical and massive DW scenarios Develop solutions addressing the highest levels of security, compliance and regulations across all industry segments Optimize your solutions to market & scale on demand across on premises, private, and public cloud

Single database application development experience with Juneau Simplified application testing with Distributed Replay Streamlined upgrade and configuration & monitoring SQL Server Denali Partner Opportunity Increase revenue, expand to new business, and optimize your solutions Mission Critical Confidence Breakthrough Insight Cloud on Your Terms Expand BI will to More Users 1/2 ofRequired IT systems legacy data hit 1.2M ZB Deliver 9sare at Right Price Digital & Revolutionize BIover and about 1/2 of those in 2011 and grow 44x systems are mission critical the next decade* Develop Apps of all Hybrid data will be 1/3 residing in the cloud by 2020*

Modernization & Migration Deploy Massive Data Warehouse Get on Top of the Private Cloud A significant growth Provide big platform Great momentum to expand opportunity for better modernization and your portfolios to cloud with solutions to store, organize, SQL Server upgrade the cloud-ready database share, Data and gain insight from Extendplatform Data Anywhere opportunities Ensure Security & Compliance Transform Quality Management data from disparate sources with lower TCO Enhance Developer Productivity e: 2010 Digital Universe Study -A Digital Universe Decade Are You Ready? , April 2010 IDC Mission Critical Confidence Customer Challenges 20% of a companys apps are mission critical and consume 80% of the total application performance budget* Run Business HowSituation Denali Helps Reduce Total Cost of Ownership Required 9s & protection Market consolidation Blazing-fast Era of compete Stringent security and

performance compliance demands Organizational compliance Peace mind Increase Tier 1 penetration with mission criticalof apps via enterprise consulting services offerings Partner Opportunity Preempt modernization from older platforms and competitive migrations Prescribe *Source: 2010 Gartner Data Center Conference trusted state of the art security and compliance on Critical Confidence Supporting Features ACTIVE Server Server Core Core Installation Installation Full Installation Multi Site Clustering Multi Site Clustering and and Improved Improved Diagnostics Diagnostics

Windows Server Full Components PASSIV ACTIVEACTIVE STORAGE SHARED STORAGE E FAILOVER CLUSTERING Core Installation AlwaysOn AlwaysOn Leads to 50% gh u o -60% r h T r e d y u t ction in OS ibili x e l Patch F ReboACTIVE f o ot s e c i o h s C CLIENT

e nt m y PC o Depl PRIMARY SITE ACTIVE REPLICATE D STORAGE ACTIVE Core Windows Server Components ALWAYS REMOTE ON SITEGROUPS AVAILABILITY Implement Robust DR Sites ACTIVE and Minimize DowntimePASSIV E Hardware Abstraction Patching Surface REMOTE NON-SHARED Layers Area STORAGE n Critical Confidence with Price and Performance Database Pricing With Options Complex Event Processing Master Data Management Advanced Business Intelligence NonRelational Data Warehousing Multi-core (x4) Replication

Spatial Compression Security Management Tools 4-proc Base License (1yr support) Additional 4-5X Costs Additional 2-3X Costs SQL Server on Windows Server* All the Top 10 TPC-E Performance and Price/Performance Benchmarks 4 of the Top 10 TPC-C Price/Performance Benchmarks #1 TPC-H 10TB Price/Performance Benchmark * Benchmark test results on SQL Server 2008 R2 Breakthrough Insight Customer Challenges Less than 30% of knowledge workers currently access business intelligence Data Explosion . Grow Business HowSituation Denali Helps Increase Return on Investment Rapid data discovery Consumerization of IT Managed self-service BI

Fast changing business Credible, consistent data requirements Complete data warehouse solutions Increase services revenue through expansion and Partner Opportunity empowerment of BI user base Scale-up your offerings to Tier-1 data warehouse with complete solutions kthrough Insight: Scenario Showcase ser U d n E n Next Ge ent m r e w o Emp Crescent Crescent BI BI Semantic Semantic Model Model Self Service Business Intelligence Analysis Services ~

~ 100x 100x faster faster performance performance with with Column Column Store Store Index Index ery u Q t s a f Blazing nce a m r o f r Pe End User Reporting Services io n t a r g e t d In e v o r p Im Existing Data

SQL SQL Data Data Quality Quality Services and Services and MDS MDS Collaborative Decision Making Enhanced Enhanced SharePoint SharePoint integration integration and and Alert Alert As ti o n a m r o f In ens It Happ Data Warehou se Breakthrough Insight: Project Crescent Interactive data exploration and visual presentation experience Targeted at Information Workers who need access to their business data but dont have the technical knowledge to write their own queries or specialized knowledge

around reporting Gives the user a powerful yet simple to Cloud on Your Terms Transform Business Customer Challenges HowSituation Denali Helps 80% of large enterprise IT managers are at least in trial stage for cloud computing Improve Time To Market IT as a core business strategy Scale on demand Shift to the cloud Fast time to market Tyranny of choice Extend any data, IT Pros struggling with systems reuse anywhere Optimized productivity Develop, deploy, and integrate hybrid applications from onPartner Opportunitypremises to public cloud Get on top of the private cloud opportunities by deploying optimized end-to-end solutions Cloud benefits, on your terms Only database platform providing the choice of building cloud applications with the same set of

tools and giving the chance to dynamically move on-premises applications to the cloud On Demand Provisioning Elastic Scale Metered Usage Resource Utilization Shared Resources Global Access Developer Productivity Dynamic Development: Scenario B D & Databa p p Showcase ed A fi i n U se ent e g a r e v e L ure t c u r t s Un d Data Develo

per m Develop Documen ts Applicati on Spreadsh eets Databas e Web pages On Premise On y o l p e D Or s e s i m Pre ud o l C e h In T Clo ud Applicati on Develop er eloper Productivity: Code Name Juneau

Integrated development experience for partners building nextgeneration web, enterprise, and data-aware mobile applications across on-premises and public cloud New Visual Studio-Based IDE Standalone or integrated Database & BI developers Planned for SQL Server Code Name Denali & Visual Studio vNext Enhanced Experience Integrated tools with modern language services Work connected & offline with local testing Declarative, model-based development Edition & version-aware targeting Financial Industry: ISV Partner Opportunity Deliver Required 9s at Right Price 1 2 Expand BI to More Users & Revolutionize BI Deploy Massive Data Warehouse 3 4Ensure Security & Compliance Get 5 on Top of the Private Cloud nancial Industry 1. Required 9s at Right Price Increase Tier-1 penetration with mission critical apps via enterprise consulting service offerings Deliver the 9s needed at the right price and with greater uptime Provide improved scalability for tier-1

solutions A SQL Server AlwaysOn supreme up-time with multidatabase failover and read only intent Windows Server Core - reduce downtime related to OS patching by 50-60% A Deliver accelerated performance track record with trusted reliability A Partitioned tables - higher scale with up to 15K Partitions for very large databases Full-Text Search - offers serious performance and scale advances TPC-E and TPC-H performance benchmarks - Top 10 TPC-E, 4 of the Top 10 TPC-C, and #1 TPC-H 10TB* Column store index significantly boost query performance by ~100x SQL Server Denali lets you deliver the required 9s at less than 1/3 cost

* Benchmark test results on SQL Server 2008 nancial Industry 2. Expand BI to More Users & Revolutionize BI Increase services revenue through expansion and empowerment of BIExpand user reporting base Enable innovative selfservice BI offerings for business decision makers capabilities to all information workers Crescent - rapid data exploration & visualization BI Semantic Model - unify existing data sources with Microsoft SharePoint and Excel PowerPivot - managed selfservice analytics Extended OLAP and cubes reporting - deliver send-to-end BI Deliver BI data on any device, anywhere for executive decision makers OData - control multiple user experiences across the web, devices, and desktop Industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) 32% of Excel users are comfortable using Excel for advanced analysis

nancial Industry 3. Deploy Massive Data Warehousing Scale-up your offerings to Tier-1 data warehouse with complete solutions Deliver blazing-fast query performance for large-scale data warehousing (Any size) New Column store index significantly boosts query performance Partitioned tables - scale to 15,000 partitions Deliver scaled-up services for high-end Tier-1 massive data warehouse (10s - 100s of TB) Minimize risks and drive faster time to solutions with appliances (5 - 80 TB) Fast Track configurations & appliances -high performance, and scale to 80TB Reference architectures Parallel Data Warehouse (PDW) - scale to 100s of TB while maintaining high performance Significantly boosts query performance~100x for star join or similar queries nancial Industry 4. Security & Compliance Prescribe trusted state-of-the-art security and compliance solutions

compliance withEnsure confidence Provide an additional level of security for your solutions with built-in IT controls Audit Resilience & Filtering increase manageability related to auditing Encryption capabilities - helps protect confidential information User-Defined Server Roles easily manage permissions around data access Contained Database Authentication - uses selfcontained access information Prescribe simplified data management and operational control PowerShell 2.0 Support automates management tasks across the platform Default Schema for Groups allows a default for Windows group user accounts Fewest vulnerabilities of any enterprise database nancial Industry 5. Get on Top of the Private Cloud Get on top of the private cloud workloads by deploying optimized end-to-end solutions Achieve faster time to solution with appliances

Deploy optimal data platform for customers on their term Common architecture - deliver break free and scalable solutions Private & public cloud offerings - gain virtualized, on-demand capacity and self-service provisioning & usage metering SQL Server appliances reduce design, tune, and test time Consolidation appliance - win reliability and time when consolidating data platforms Provide highly available SQL Server hosting services Data-tier Application (DAC) deploy, import, and export DACs more easily Contained Database Authentication - use selfcontained access information Comprehensive solution for optimizing databases with flexible deployment options See why Industry Leaders in Financial Services choose SQL Server Solution Areas: Customers: Partners:

Branch Advisory Services Claims Servicing Online & Mobile Financial Services Risk Management & Analytics Document & Records Compliance Business Intelligence In Financial Services Core Banking Payments & Financial Messaging Policy Administration Insurance Solutions When we put our stock exchange on Windows, our number one goal was to achieve latency low enough to compete against the biggest exchanges in the country. At 340 microseconds, Windows delivered. Stock Exchange Chooses Latency by 83 Percent Steve Bonanno, Chief Technology Officer Windows over Linux; Reduces With Windows Server Needed a mission Decreases latency by 2008 R2, was able to critical, high83 percent, to 340

use additional cores on performance microseconds its multiprocessor, platform Delivers 100 percent multicore computer Needed to support uptime to date servers for processing major anticipated Reduces time to market network traffic. increases in trading by 50 percent Enabled more volumes. Saves more than U.S. application functions to Wanted to bring $1 million in hardware be handled on a single order-handling time cost computer vs. sent over down to http://www.microsoft.com/casestudies/Microsoft-Visual-C/Direct-Edge/Stock-Exchange-Chooses-Windows-over-Linuxthe network to other microseconds. Ours is a fiercely competitive market and the combined T24 and SQL Server 2008 platform helps us to attract and retain members by providing expert financial advice. Fred Cook, CIO NSCU banks on deeper business insight with IT help from Microsoft and TEMENOS T24 Deployed an IT Easier database platform based on Business intelligence & management Microsoft

SQL reporting Enhanced data Business critical Server 2008. security Mission critical Combined with Improved customer Wanted to unify TEMENOS T24, NSCU service information and gain a has improved the way more integrated view of it manages business its member base and customer data and forecasts trends http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2008-Enterprise/North-Shore-Credit-Union/NSCU-banksfor a competitive on-deeper-business-insight-with-IT-help-from-Microsoft-and-TEMENOS-T24/4000006663 Business Need Manufacturing Industry: ISV Partner Opportunity Deliver Required 9s at Right Price 1 2Deploy Massive Data Warehouse BI to More Users & 3 Expand Revolutionize BI 4 Transform Data Quality Management 5 Develop Hybrid Apps Manufacturing 1. Required 9s at Right Price Increase Tier-1 penetration with mission critical apps via enterprise consulting service offerings Deliver the 9s needed at the right price and with

greater uptime Provide improved scalability for tier-1 solutions A SQL Server AlwaysOn supreme up-time with multidatabase failover and read only intent Windows Server Core - reduce downtime related to OS patching by 50-60% A Deliver accelerated performance track record with trusted reliability A Partitioned tables - higher scale with up to 15K Partitions for very large databases Full-Text Search - offers serious performance and scale advances TPC-E and TPC-H performance benchmarks - Top 10 TPC-E, 4 of the Top 10 TPC-C, and #1 TPC-H 10TB* Column store index significantly boost query performance by ~100x

SQL Server Denali allows you to deliver the required 9s at less than 1/3 cost * Benchmark test results on SQL Server 2008 Manufacturing 2. Deploy Massive Data Warehousing Scale-up your offerings to Tier-1 data warehouse with complete solutions Deliver blazing-fast query performance for large-scale data warehousing (Any size) New Column store index significantly boosts query performance Partitioned tables - scale to 15,000 partitions Minimize risks and drive faster time to solutions with appliances (5 - 80 TB) Fast Track configurations & appliances -high performance, and scale to 80TB Reference architectures Deliver scaled-up services for high-end Tier-1 massive data warehouse (10s - 100s of TB) Parallel Data Warehouse (PDW) - scale to 100s of TB while maintaining high performance Significantly boosts query performance ~100x for star join or similar queries Manufacturing

3. Expand BI to More Users & Revolutionize BI Increase services revenue through expansion and empowerment of BI user base Expand reporting Enable innovative selfcapabilities to all information workers Crescent - rapid data exploration & visualization BI Semantic Model - unify existing data sources with Microsoft SharePoint and Excel Deliver BI data on any device, anywhere for executive decision makers service BI offerings for business decision makers PowerPivot - managed selfservice analytics Extended OLAP and cubes reporting - deliver send-to-end BI OData - control multiple user experiences across the web, devices, and desktop Industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) 32% of Excel users are comfortable using Excel for advanced analysis Manufacturing 4. Transform Data Quality Management

Extend your portfolio with new data quality tools and data integration capabilities Ensure data confidence through data integration & management Enhanced Master Data Services (MDS) - Create, maintain, store, & access MDS Improved Integration Services (SSIS) - reliably & efficiently deliver consistent data Provide tools to help build improved data quality knowledge bases Data Quality Services Improve data quality and ease data management Reduce costs for tracking data dependencies and impact analysis Data Lineage - Explore data dependencies in business applications Built-in powerful data quality management and data integration tools Manufacturing 5. Develop Hybrid Apps Develop, deploy, and integrate hybrid applications from on-premises to public cloud Expand your existing solutions across private and public cloud

Juneau - integrated development tools across onpremises and public cloud SQL Azure DataSync - provide bi-directional data synchronization Provide your customers with break free on-demand scale and flexibility Benefit from cost savings by developing with hybrid applications Same development tools, frameworks and T-SQL based model SQL Server Management Studio - manage with a single console across private cloud and public cloud Common architecture spanning traditional servers, appliances, and the cloud Self-service provisioning & usage metering Develop solutions oncedeploy anywhere! See why Industry Leaders in Financial Services choose SQL Server Solution Areas: Customers: Partners:

Product Lifecycle Management Manufacturing Operations Supply Chain Visibility & Collaboration Regulatory Compliance & Controls Certifying SQL Server 2008 was important to us because more and more of our customers want to deploy our PLM solution on the Microsoft Application Platform. Christian Kelley, VP, Siemens PLM Software Siemens PLM Software Validated to Easily Support 5,000 Users with SQL Server 2008 Conducted heavy Faster Response load tests of Rate Teamcenter running High Concurrency for on SQL Server 2008 Scalability Enterprise and the CPU and RAM Windows Server Savings 2008. Compression Found a number of Low TCO benefits to deploying on SQL Server 2008 running on Quadhttp://www.microsoft.com/casestudies/Case_Study_Detail.aspx? PLM Software scales to 5,000 concurrent users and gains 50 percent compression for database files. Nearly 4 million

licensed seats of Teamcenter at 47,000 customers worldwide. Retail Industry: ISV Partner Opportunity Deliver Required 9s at Right Price 1 2 Expand BI to More Users & Revolutionize BI Deploy Massive Data Warehouse 3 4 Extend Data Anywhere Enhance Developer Productivity 5 etail Industry 1. Required 9s at Right Price Increase Tier-1 penetration with mission critical apps via enterprise consulting service offerings Deliver the 9s needed at the right price and with greater uptime Provide improved scalability for tier-1 solutions A SQL Server AlwaysOn supreme up-time with multidatabase failover and read only intent Windows Server Core - reduce downtime related to OS patching by 50-60%

A Deliver accelerated performance track record with trusted reliability A Partitioned tables - higher scale with up to 15K Partitions for very large databases Full-Text Search - offers improved performance and scale advances TPC-E and TPC-H performance benchmarks - Top 10 TPC-E, 4 of the Top 10 TPC-C, and #1 TPC-H 10TB* Column store index significantly boost query performance by ~100x SQL Server Denali allows you to deliver the required 9s at less than 1/3 cost * Benchmark test results on SQL Server 2008 etail Industry 2. Deploy Massive Data Warehousing Scale-up your offerings to Tier-1 data warehouse with complete solutions Deliver blazing-fast query performance for large-scale data warehousing (Any size) New Column store index significantly boosts query

performance Partitioned tables - scale to 15,000 partitions Minimize risks and drive faster time to solutions with appliances (5 - 80 TB) Fast Track configurations & appliances -high performance, and scale to 80TB Reference architectures Deliver scaled-up services for high-end Tier-1 massive data warehouse (10s - 100s of TB) Parallel Data Warehouse (PDW) - scale to 100s of TB while maintaining high performance Significantly boosts query performance~100x for star join or similar queries etail Industry 3. Expand BI to More Users & Revolutionize BI Increase services revenue through expansion and empowerment of BI user base Expand reporting Enable innovative selfcapabilities to all information workers Crescent - rapid data exploration & visualization BI Semantic Model - unify existing data sources with SharePoint and Excel

service BI offerings for business decision makers Deliver BI data on any device, anywhere for executive decision makers PowerPivot - managed selfservice analytics Extended OLAP and cubes reporting - deliver send-to-end BI OData - control multiple user experiences across the web, devices, and desktop Industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) 32% of Excel users are comfortable using Excel for advanced analysis etail Industry 4. Extend Data Anywhere Expand your business by extending the reach of data anywhere across server and/or cloud Enable new scenarios across datacenter and cloud Extend solutions with structured/unstructured data across heterogeneous environments Integrate public and private datasets to create new applications 110 110 010

010 100 100 101 101 001 001 010 010 011 011 101 101 011 011 001 001 010 010 01 01 SQL Azure DataSync - provide bi-directional data synchronization OData - Provide a consistent and open data-feed to power multiple user experiences Windows Azure DataMarket publish data for purchase and consumption by other entities 110 110 010 010 100 100 101 101 001 001 010

010 011 011 101 101 011 011 001 001 010 010 01 01 110 110 010 010 100 100 101 101 001 001 010 010 011 011 101 101 011 011 001 001 010 010 01 01 Manage and extend data including XML data, Windows files, and spatial information. FileTable for increased data storage flexibility Comprehensive cloud solutions enable you to harness the full power of the cloud etail Industry 5. Developer Productivity

Leverage existing developer tools to improve time to solution & increase margins Develop and manage efficiently at scale with a single set of tools Juneau leverage new developer tools for an integrated development experience SQL Server Management Studio - deploy and manage assets across platforms Provide greater interoperability and new capabilities APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) - extend heterogeneous environments by connecting to SQL Server and SQL Azure applications Achieve faster time to solution with productive testing ReplXEvent - enables Microsoft CSS to perform remote troubleshooting and log collection more efficiently SQL Server Developers are 10x times more productive See why Industry Leaders in Financial Services choose SQL Server Solution Areas: Customers:

Partners: Business Insight Digital Marketing Retail ERP/SCM Store System Supply Chain Visibility & Collaboration Innovation Management Knowledge Management Certifying SQL Server 2008 was important to us because more and more of our customers want to deploy our PLM solution on the Microsoft Application Platform. Christian Kelley, VP, Siemens PLM Software Siemens PLM Software Validated to Easily Support 5,000 Users with SQL Server 2008 Runs weekly sales reports in 3 hours instead of 14 . Reduced monthly technology costs by U.S.$50,000. Needed faster data reporting and new The company also analysis capabilities. has new tools for business analysis and forecasting. http://www.microsoft.com/casestudies/Microsoft-Office-SharePoint-Server-2007/Stein-Mart/Department-Store-ChainSpeeds-Reporting-Saves-600-000-a-Year-in-Technology-Costs/4000007013Steinmart Business Needs: Data Management Business Intelligence and Reporting

Switched from an IBMbased business intelligence system to a solution based on Microsoft SQL Server 2008 built on HP technology platform. Key Resources Start your journey to a Data Platform and BI practice Strengthen your expertise Build interest for your Data Platform and BI solutions Take advantage of sales tools to help you close sales faster and increase business Help your customers implement Server & Cloud Solutions Take advantage of BI practice accelerator Become a BI or Data Platform Sales Specialist Utilize BI courseware to get your team ready to: Use the Partner Economic Model to find out how you can grow your business

Engage with your Partner Account Manager (PAM) to access the Partner Solution Plan (PSP) Activation Kit Increase your consulting and implementation revenue with the Application Platform Optimization QuickStarts Build the sales, readiness, and marketing plan for your: Modernize your customers mission critical environments DW practice BI practice Deploy DW solutions Enable SelfService BI Attain the Gold Data Platform or Gold Business Advertise your BI and Data Platform solutions in Pinpoint Engage with your PAM to take advantage of the RDP program Stay up to date with

the latest information and get online technical support with Technical Communities and Blogs on TechNet Call-to-Action Plan Plan Download SQL Server CTP3 (www.microsoft.com/sqlserver) Enable Enable Find training opportunities on Microsoft Partner Network (MPN) to help you build your practice and solutions Create Demand Drive awareness and build demand for your Data Platform and BI solutions Sell Deploy Enroll in SQL Solution Incentive Services Program Reduce customer acquisition costs and develop new business opportunities by becoming a SQL Server Deployment Planning Services (DPS) provider Appendix Whats new with SQL Server Denali The Cloud Ready Platform delivering: Mission critical confidence Breakthrough insight Cloud on your terms Serving basic database needs with enhanced data platform support:

Solid offering for departmental and mid-market IT and enhanced enterprise data platform Comprehensive data platform solution for the enterprise Comprehensive , integrated data management and business intelligence (BI) Code-named Denali Enable mission critical availability and performance environments at low TCO The 9s you need with AlwaysOn Blazing-fast query performance with Project "Apollo Unlock new insights with pervasive data discovery across the organization Rapid data discovery via Project "Crescent" and PowerPivot Credible, consistent data via BI Semantic Model and Data Quality Services Create and scale business solutions fast, on your terms, from server to private or public

SQL Server Denali Highlights High High Availability Availability Scalability Scalability & & Performance Performance SQL SQL Server Server AlwaysOn AlwaysOn Up Up to to 15K 15K Partitions/Table Partitions/Table Reliable, Reliable, Integrated Integrated Failover Failover Detection Detection Security Security & & Manageabilit Manageabilit y y Beyond Beyond Relational Relational Web Web & & Breadth Breadth

Business Business Intelligence Intelligence EIM EIM User-Defined User-Defined Server Server Roles Roles Microsoft Microsoft Project Project Juneau Juneau PHP PHP Driver Driver Unified Unified Semantic Semantic Model Model Data Data Lineage Lineage Fast Fast FILESTEAM FILESTEAM Contained Contained Database Database Authentication Authentication Win32 Win32 Access Access to to Database

Database files files Local Local DB DB Runtime Runtime Crescent Crescent Impact Impact Analysis Analysis Application Application Centric Centric Failover Failover Win32 Win32 Access Access to to Database Database files files Database Database Replay Replay FileTable FileTable UTF-16 UTF-16 In-memory In-memory BI BI for for corporate corporate SSIS SSIS Server Server

Multiple Multiple Secondaries Secondaries Fast Fast Full Full Text Text Search Search Audit Audit Enhancements Enhancements Semantic Semantic Search Search Platform Platform Paging Paging for for result result sets sets Alerting Alerting Data Data Quality Quality Readable Readable Secondaries Secondaries Fast Fast Spatial Spatial Performance Performance Management Management Pack

Pack for for High High Availability Availability Full Full Globe Globe Spatial Spatial Support Support JDBC JDBC 4.0 4.0 driver driver Sysprep Sysprep for for AS AS Enhanced Enhanced MDS MDS Online Online Operations Operations DBC DBC & & OLTP OLTP Appliances/RAs Appliances/RAs Backup Backup Secondaries Secondaries DAC DAC Enhancements Enhancements Support Support for

for ARM ARM processors processors PowerPivot PowerPivot Enhancements Enhancements HA HA for for StreamInsight StreamInsight SSMS SSMS Enhancements Enhancements ODBC ODBC for for Linux Linux Windows Windows Server Server Core Core Support Support Default Default Schema Schema for for Windows Windows Group Group Hybrid Hybrid Applications Applications with with SQL SQL Azure Azure

Reporting Reporting as as SharePoint SharePoint Shared Shared Service Service Proven Mission Critical Database Platform GISV Partner Benchmark and Optimization 700 MES transactions/second benchmark completed beating previous benchmark of 150 MES/sec. 500 Collaborative (5000 concurrent) User benchmark published on SQL Server 2008 R2 Benchmark completed and show Infor Baan scaled to 104,000 users on HP DL 980 G7 Windchill PLM Benchmark shows performance better than Oracle by 10% n Critical Confidence with Security and Manageab Manageability Security SQL Server DBAs manage 4X as many DBs than Oracle DBAs 49 321 121 98 Database Security Flaws 2002-2010 Best overall manageability, which requires fewer DBAs. Based on customer feedback, SQL Server remains one of the simplest enterprise databases to install and manage After the testing, we can confidently say that SQL Server 2008 Enterprise can process the largest loads weve seen in any of our deployments. Chuck Rowland, VP & MD, FiServ

Financial stress testing and risk management simulations have become increasingly important to the global banking industry Modeled demands Business Needs representing more than Business Critical 300 GB of information Mission Critical and 24 million Need for more robust & transaction records. regulated scenario SQL Server 2008 planning. Enterprise could handle Need to support the the most demanding demands of its risk loads the company sees management solution for easily handling 6,000 large financial institutions. database writes per http://www.microsoft.com/Canada/casestudies/ second. Performance and scalability Data compression Enhanced data security Lower total cost of ownership Using Table Partitioning and Online Indexing, weve reduced the time we spend on maintenance by 80 percent, and are able to complete our maintenance without scheduling downtime. - Ron Van Zanten, PREMIER Bankcard Credit Card Company Runs its Business with 35-Terabyte

Mission-Critical BI Solution Enhanced Customer Service and decision making Increase availability Manage growth of data Enhance its BI infrastructure for its 17TB data warehouse. Enterprise BI Solution utilizing Microsoft SQL Server 2008 R2, as well as Excel and MS Reporting and Analysis Services Hosting 35TB of data across 100 instances Better view of the business through enhanced BI absolutely Mission Critical Enterprise-grade scalability. Easier database maintenance. http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=

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