Chapter 6 Mobile Computing and Commerce and Pervasive
Chapter 6 Mobile Computing and Commerce and Pervasive Computing 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Learning Objectives 1. 2. 3. 4. 5. 6. Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wireless telecommunications networks.
Define mobile commerce and understand its relationship to e-commerce. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Discuss m-commerce applications in finance, shopping, advertising, and provision of content. Describe the application of m-commerce within organizations. 9-2 Learning Objectives 7. 8. 9. 10. 11. Understand B2B and supply chain
management applications of m-commerce. Describe consumer and personal applications of m-commerce. Understand the technologies and potential application of location-based m-commerce. Describe the major inhibitors and barriers of m-commerce. Discuss the key characteristics and current uses of pervasive computing. 9-3 Mobile Computing: Content, Infrastructure, and Services New Computing Environment: Mobile Computing
Mobile devices personal digital assistant (PDA) smartphone mobile applications blackberry
e-mail 9-4 Mobile Computing: Content, Infrastructure, and Services 9-5 Mobile Computing: Content, Infrastructure, and Services Conversion of devices
handheld devices blogging, Instant Messages, SMS, andc social networking , wireless mobile computing (mobile computing) ( mobile device) , (anytime), (anywhere) 9-6 Mobile Computing:
Content, Infrastructure, and Services Enabling Technologies for Mobile Computing Network access points Mobile communications server switches Cellular transmitters and receivers 9-7 Mobile Computing:
Content, Infrastructure, and Services Mobile Computing Software Mobile operating system Microsoft,Symbian,Linux Palm OS, Windows CE(PockectPC), EPOC
Mobile application user interface Microbrowser bandwidth memory requirements Wireless Application Protocol (WAP) PDA (Personal Digital Assistant) - WAP Site Internet W AP M-Commerce 9-8 Mobile Computing: Content, Infrastructure, and Services
9-9 Mobile Computing: Content, Infrastructure, and Services Markup languages Wireless Markup Language (WML) WAP XML Compact Hypertext Markup Language (cHTML)
i-mode 9-10 Mobile Computing: Content, Infrastructure, and Services Extensible Hypertext Markup Language (xHTML) compatible HTML W3 Consortium voice XML (VXML) XML
( voice) 9-11 Mobile Computing: Content, Infrastructure, and Services Supporting devices synchronization computing devices Docking stations Attachable keyboards Batteries Media players
9-12 Mobile Computing: Content, Infrastructure, and Services Mobile Computing Services Short Message Service (SMS) - (short text messages) Enhanced Messaging Service (EMS) SMS -
(formatted text) 9-13 Mobile Computing: Content, Infrastructure, and Services Multimedia Messaging Service (MMS) next generation wireless messaging; MMS (rich media) Micropayments ( $10) 9-14
Mobile Computing: Content, Infrastructure, and Services Location-based services global positioning system (GPS) GPS () Voice-support services interactive voice response (IVR)
voice portal audio interface 9-15 Wireless Telecommunications Networks Personal Area Network (PAN) device-to-device (small range)
Bluetooth (Short-Range Radio Links) IEEE 802.15 9-16 Wireless Telecommunications Networks Wireless Local Area Networks and Wi-fi
wireless local area network (WLAN) (WLAN) RF Wi-Fi (wireless fidelity) IEEE 802.11 WLANs
wireless metropolitan area network (WMAN) ( medium-range wireless) 9-21 Wireless Telecommunications Networks 9-22 Wireless Telecommunications Networks WIRELESS WIDE AREA NETWORKS
wireless wide area network (WWAN) (large geographical area) ( cellular phone network) Physical topology of a WWAN subscriber identification module (SIM) card (extractable storage card)( identification), 9-23
Wireless Telecommunications Networks WWAN communication bandwidths 1G 1 ( analog based) 1979-1992 2G 2 digital radio (SMS) 2.5G interim wireless technology GPRS(General Packet Radio Service) CDMA2000 (Code Division Multiple Access) (limited graphics)
9-24 Wireless Telecommunications Networks 3G 2 rich media video 3G 2001 2002 2003 3.5G This generation was inserted into the ranks of cell phone generations; it refers to the packet-switched technologies used to achieve higher transmission speeds
down load speed 14Mbps,Upload speed 1.8Mbps Improvement mobile voice telephony, video telephony, mobile TV and other media 4G multimedia 2008 2010 9-25 Wireless Telecommunications Networks WWAN communication protocols
Frequency Division Multiple Access (FDMA) Time Division Multiple Access (TDMA) (Frame) Slot Code Division Multiple Access (CDMA)
WWAN network systems Global System for Mobile Communications (GSM) TDMA 900 Mhz mobile voice data communications 9-26 3 G EDGE (Enhanced Data Rates for GSM E volution) 384 Kbps GSM384 Ericsson EDGE
384 Kbps 200 KHz 5 MHz 9-28 Mobile Commerce: Attributes, Benefits, and Drivers mobile commerce (m-commerce, m-business) (wireless telecommunications network)
(mobile devices) Attributes of M-Commerce Ubiquity Convenience Interactivity Personalization Localization 9-29 Mobile Commerce: Attributes, Benefits, and Drivers 9-30 Mobile Commerce: Attributes, Benefits, and Drivers
Drivers of M-Commerce Widespread availability of more powerful devices The handset culture The service economy Vendors push The mobile workforce Increased mobility Improved price/performance Improvement of bandwidth 9-31 Mobile Financial Applications Mobile
Banking and Financial Services mobile handsets (account balances) (pay bills) SMS Wireless Electronic Payment Systems Wireless payment systems transform mobile phones into secure, self-contained purchasing support tools capable of instantly authorizing payments over the cellular network m-wallet (mobile wallet)
(cardholders) wireless device 9-32 Mobile Financial Applications 9-33 Mobile Financial Applications Wireless Bill Payments (bills)
(cell phone) Closing the digital divide WWANs, mobile devices, (digital divide) 9-34 Mobile Shopping, Advertising, and Content Wireless
Shopping An increasing number of online vendors allow customers to shop from wireless devices, especially cell phones and PDAs Mobile and Targeted Advertising Knowing the real-time location of mobile users and their preferences or surfing habits, marketers can send user-specific advertising messages to wireless devices
9-35 Mobile Shopping, Advertising, and Content mobile portal (content) (users) 9-36 Mobile Enterprise and Supply Chain Support of Mobile Employees
Mobile office sales force mobilization The process of equipping sales force employees with wireless Internet-enabled computing devices Worker support in retailing Support in hospitals Support in operations 9-37 Mobile Enterprise and Supply Chain Tracking employees Job dispatch
Maintenance and repair at remote sites wearable devices (Mobile wireless computing devices), 9-38 Mobile Enterprise and Supply Chain Supporting Other Types of Work Customer and Partner Support NonInternet Enterprise Applications B2B M-Commerce and Supply Chain Management
9-39 Mobile Personal and Consumer Service Applications Mobile Entertainment Mobile games and gambling Hands-free driving Wireless Telemedicine Other Mobile Computing Services for Consumers
NonInternet Mobile Applications for Consumers 9-40 Location-Based Mobile Commerce location-based m-commerce (l-commerce) Delivery of m-commerce transactions to individuals in a specific location, at a specific time The services provided through location-based m-commerce focus on five key factors: 1. 2. 3.
4. 5. Location Navigation Tracking Mapping Timing 9-41 Location-Based Mobile Commerce The Technology For L-Commerce Global
positioning system GPS geographical information system (GIS) (integrating, storing, editing, analyzing, sharing) GPS/GIS applications 9-42 Location-Based Mobile Commerce Location-Based Advertising Emergency Response Cell Phone
Calls wireless 911 (e-911) In the United States, emergency response system that processes calls from cellular phones automatic crash notification (ACN) Device that automatically sends the police the location of a vehicle that has been involved in a crash 9-43 Location-Based Mobile Commerce telematics The integration of computers and wireless communications to improve information flow using the principles of
telemetry Other Applications of Location-Based Systems 9-44 Location-Based Mobile Commerce Barriers to Location-Based M-Commerce Accuracy of devices : The cost-benefit justification Limited network bandwidth :
Invasion of privacy : 9-45 Security and Other Implementation Issues in M-Commerce M-Commerce Security Issues Malicious codes Transaction security Wireless communication Physical security of mobile devices Ease of use and poor security
Security measures 9-46 Security and Other Implementation Issues in M-Commerce Technological Barriers to M-Commerce Many Web sites are not designed for viewing by mobile devices Current devices have limited usability, particularly with respect to pocketsize screens or data input devices
Quick and easy navigation of sites is necessary but not always available in the mobile environment 9-47 Security and Other Implementation Issues in M-Commerce Ethical, Legal, and Health Issues in MCommerce Barriers for Enterprise Mobile Computing Project Failures in M-Commerce 9-48 Pervasive Computing pervasive
computing Invisible, everywhere computing that is embedded in the objects around us Invisible computing Principles of pervasive computing Decentralization Diversification Connectivity Simplicity 9-49 Pervasive Computing contextual
computing The enhancement of a users interactions by understanding the user, the context, and the applications and information required radio frequency identification (RFID) Technology that uses radio waves to identify items 9-50 Pervasive Computing 9-51 Pervasive Computing RFID Applications
Track moving vehicles Track people Track individual items Protect secure areas Record transactions Electronic Product Code (EPC) An RFID code that identifies the manufacturer, producer, version, and serial number of individual consumer products 9-52 Pervasive Computing Smart
Applications: Homes, Cars, and More Smart homes Lighting Energy management Water control Home security and communications Home entertainment 9-53
Pervasive Computing Smart cars sensor network A series of interconnected sensors that monitor the environment in which they are placed Barriers to Pervasive Computing A number of technological, legal, and ethical issues still need to be fully explored and resolved if the promises of pervasive computing are to be realized
9-54 Managerial Issues 1. 2. 3. 4. 5. 6. Whats our timetable? Which applications first? Is it real or just a buzzword? Which system to use? Is an all-in-one device a winner? Which will win the wireless race: WiMax, Wi-Fi, or 3G? 9-55
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