RHETORICAL APPEALS When you read or listen to an argument, determine what type of persuasive argument is being used: Logos, Ethos, or Pathos

LOGOS logic Appeals to (The Mind) Uses definitions, analogies, factual data, statistics, and quotations Structure and layout

Repetition of words, phrases, or ideas Uses citations from experts and authorities Denotative meanings/reasons Causes a cognitive, rational response FAVORED IN ACADEMIC SETTING ETHOS and Appeals to values ethics and credibility

appropriate to audience and Language (Right and wrong) subject Restrained, sincere, fair minded presentation Asks questions of right and wrong Presents author or speaker as being reliable and respectful of audience

Asks audience to make a value judgment OFTEN USED IN LAW PATHOS Appeals to emotions Vivid, concrete language Emotionally loaded language Emotional, personal examples Figurative language Evokes an emotional response MOST POWERFUL APPEAL

Why I should have an extra hour past curfew: Identify the type of appeal Havent I always been trustworthy? Puppy-dog eyes Studies show that teens whose parents trust them have higher self esteem.

Persuasive Techniques More Techniques an author uses to persuade Glittering generalities Bandwagon Testimonials Citing statistics (logos) Emotional or loaded words

Name calling Plain folk Snob appeal Faulty cause Bandwagon Everybody else is buying this product. Millions of people agree; [our product] really works! or- [our candidate] will be the voice of the people! You dont want to miss out.

Jump on the bandwagon by being like everyone else! Testimonials A celebrity endorses a product. The consumer believes I can be just like him/her! or- If its good enough for [Bob], its good enough for me!

Citing Statistics Uses numbers to prove their product is better. 1 our of 2 people agree that [our product] is better! or- [Our product] is already used in over 1 million homes! orResearch shows the air in our homes is 4 times more polluted! Emotional/Loaded Words Positive words make you feel good- so,

consumers buy the product. Do you want your home smelling clean, fresh, and odor-free? Negative words make you feel badthis plays on your heart. [Our product] cleans even the dirtiest bathrooms! or- Are you suffering from allergens and pollutants you cannot see? Name Calling Slamming the competition

Selected words give a negative impression of the product, person, or group of people. We guarantee you customer satisfaction, unlike the other guys! Plain Folk This is an appeal to the common person. Anybody can use/benefit from [our product]!

or- Its so easy to use, even a cavemen can do it. Everyday folk use [our product] or support [our candidate]. Snob Appeal Only the elite use this! You are special! I use this hair color because Im worth it! orI send my kids to Flighty Magnet

School because theyre worth it! [Our product] takes a lifetime to earn it. Faulty Cause Promise of something it cant deliver. Do you want to eliminate fine lines and wrinkles? [Our product] will diminish the

look of fine lines and wrinkles in less than six weeks!

Recently Viewed Presentations

  • What is it? Looking After your Christmas is

    What is it? Looking After your Christmas is

    "What is it?" "Looking After your Christmas" is a National Sales Campaign for the ASC's - Contact Centre, General Enq, Powerdial and Landlords.
  • Hypokalemia & Hyperkalemia

    Hypokalemia & Hyperkalemia

    Hemodialysis Normal saline and furosemide Ion exchange resin. Emergently in cardiac arrest, urgently in renal failure; may delay if renal function is normal In patients with rhabdomyolysis or tumor lysis syndrome with intact urine output Not effective acutely
  • NCCT High Throughput Transcriptomics (HTTr) Pilot Project ...

    NCCT High Throughput Transcriptomics (HTTr) Pilot Project ...

    Optimize culture and assay conditions for HTTr screening in MCF7 cells using the TempO-Seq human whole transcriptome assay. Perform a pilot experiment with a limited number of chemicals (n=44) in order to: Evaluate TempO-Seq assay performance.
  • Slavery in the Constitution - University of Utah

    Slavery in the Constitution - University of Utah

    Gaines v. Canada (1938) MO provides whites with law school education at U of MO, but excludes blacks and lacks black law school. MO offers reimbursement for MO blacks accepted at out of state law schools. Court finds that states...
  • Introduction - University of California, Davis

    Introduction - University of California, Davis

    TaintDroid determines this from characteristics of information. Experiment 1 (2010): select 30 popular apps out of a set of 358 that required permission to access Internet, phone location, camera, or microphone; also could access cell phone information.
  • Chapter 3 Nuclear Radiation

    Chapter 3 Nuclear Radiation

    Chapter 10 Nuclear Radiation 10.1 Natural Radioactivity Radioactive Isotopes A radioactive isotope has an unstable nucleus. emits radiation to become more stable. can be one or more of the isotopes of an element Nuclear Radiation Nuclear radiation is the radiation...
  • Global Warming and Florida; What we can do about it.

    Global Warming and Florida; What we can do about it.

    Climate Change (and You) Mark van Soestbergen ICBE UF BCN September 1, 2005 Carbon Dioxide Gasoline is 85.5% carbon Humans add about 25 billion tonne carbon dioxide to the atmosphere each year Global Climate Change changes everything CO2 changes plant...
  • Diapositivo 1 -

    Diapositivo 1 -

    The TDSB suggests that for every grade level, students complete 10 minutes of homework. This means that in Grade 5/6, students may be engaged with homework for 50-60 minutes. Homework may consist of the following: Incomplete classroom work Home Reading...