Disability Inclusion: The Future Redefined USBLN National Conference

Disability Inclusion: The Future Redefined USBLN National Conference

Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo USBLN Breakout Session: Effective Communications to Reduce Disability Stigma within your Organization September 21, 2016 Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Agenda: A Focus on Sigma What do you think of when you hear the word Stigma?

What is it? Why is it Important? A Focus on Solutions What is the impact of legacy and leadership? What are the key, foundational messages necessary? What are replicable, sustainable, and proven practices that you can utilize in your organization? How do we Lean in on what to do about it? A Focus on Action Plan: What to do on Monday? Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo

Introduction: What do you think of when you hear the word Stigma? Sigma: What is it? Stigma: Why is it Important? Solutions: Do you have proven practices in your organization that have been successful in reducing or eliminating stigma? Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo What is Stigma?

Definitions: A mark of disgrace associated with a particular circumstance quality, or person: the stigma of mental disorder. A set of negative and often unfair beliefs that a society or group of people have about something Social stigma is the extreme disapproval of (or discontent with) a person or group on socially characteristic grounds that are perceived, and serve to distinguish them, from other members of a society. Stigma may then be affixed to such a person, by the greater society, who differs from their cultural norms. References: Bing, Merriam Webster simple definition; Wikipedia, social stigma Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo

Negative Responses Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Difference between Bias and Stigma Beyond Bias Medical Model vs. Social Model Types of Stigma Social, Professional Stigma Continuum Deb Dagit Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Why Is it Important to Address? The disadvantages of and isolation resulting from stigma

are real and can be more debilitating when left unaddressed Stigma effects health as well as productivity Sigma can stop people from seeking help and support this is especially difficult in performance Stigma also sets a tone and culture for the work environment that is at odds with popular culture A Culture that includes stigma can be an environment at increased risk for harassment Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo How Do We Address Stigma? Awareness of Bias and Inclusion strategies

and practices are key Educational Arc: Awareness, Engagement, and Commitment Human Resources First in Education and Engagement Cultural competency through relationships and interactions Working Together sessions Employee or Business Resource Groups On site visits by and interaction with Students with Disabilities V.O.I.C.E. Collaborate engagement Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo How Do We Take This Back?

Final Action Plan Where do we start with stigma? Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo September 2016 Effective Communications to Reduce Disability Stigma within your Organization USBLN Conference Rick J. Wilson Director Diversity & Inclusion Disability Inclusion: The Future Redefined

USBLN National Conference and Biz2Biz Expo AT&T: Built on a Foundation of Inclusion Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo

Raising sensitivity, awareness, and understanding of challenges facing individuals with disabilities Supporting programs that promote advancement and remove challenges impeding full employment, development, optimum productivity, and independent living of people with disabilities Making technology accessible to people with disabilities with the understanding that universal design ensures overall business success and helps to improve the lives and productivity of people with disabilities Providing programs such as mentoring, scholarships, one-on-one counseling, online resources, group resources & support, and teaching mobility device feature functionality Leading various events through the year to raise awareness and funds for causes such as Autism and Alzheimers

Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo 2016 Wireless Independence Now! Workshops (WIN) Led by the AT&T Corporate Accessibility Technology Office and the Rehabilitation Engineering Research Center for Wireless Technologies (Wireless RERC), workshops are conducted for people with disabilities, caregivers, and professionals on how to use accessibility features found on smartphones and tablets. Workshops will focus on accessibility features helpful for the following users: People who use hearing aids People who use text and video services People who have communication difficulties People who have difficulty seeing People with attention, concentration, or sensory difficulties People with dexterity or mobility impairments

Caregivers and Professionals who assist people with disabilities Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Multi-dimensional Marketing Campaign Email, Mobile App, Text Messaging, Internal Home Page, Social Media, Diversity Councils Launch Party at our annual Employee Resource Group Conference Collaborative Cross-HR and Business Unit Launch Internal & External Social Media Employee Resource Groups Disability Inclusion: The Future Redefined

USBLN National Conference and Biz2Biz Expo Benefits: Stamp Out the Stigma (Mental Health) Goals: Awareness Education Treatment Options

Visibility Acceptance Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo September 2016 Effective Communications to Reduce Disability Stigma within your Organization USBLN Conference Won Shin Ernst & Young LLP Senior Manager Director Transaction Advisory Services - Tax

Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Including People of Diverse Abilities is part of the DNA of EY Our History Arthur Young, co-founder of EY was deaf and had low vision Originally trained as a lawyer, his disabilities made it difficult to practice in the courtroom He turned to the field of accounting where he could leverage his skills and training He became an entrepreneur and innovative, not despite his disabilities, but because of them

Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Our Present Disability is just another kind of difference, e.g., culture, language, ethnicity, sexual orientation, gender and generation However, as with other kinds of differences, disabilities may make some people uncomfortable for any number of reasons People are effectively disabled by two things: environment and perception (i.e., stigma) Create an environment for your people to be the most productive they can because, as a business, that makes us the most profitable that we can be

Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Create a Productive and Comfortable Work Environment Hold inclusive meetings Interact with colleagues Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Be Inclusive Its not about political correctness, its about respect

Watch your words Just ask Respect differences Resist judgment Make eye contact Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Be Inclusive

Deaf and Hard of Hearing Ask questions Speak face to face Be proactive Confirm understanding Set expectations Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo

Be Inclusive Blind and Low Vision Identify yourself and others in the room Ask if the person would like to take your arm Be specific in giving directions Walk on the side away from the persons cane or service dog and dont pet or distract the dog Disability Inclusion: The Future Redefined

USBLN National Conference and Biz2Biz Expo Be Inclusive Accessible PowerPoint Presentations Include captions for videos Describe images, objects or graphics in text Increase visibility for people with low vision or colorblindness Describe hyperlinks Give each slide a unique title Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Employee Resource Group (ERG)

Use ERGs to help create allies and raise awareness ERGs can be an important knowledge center on disability issues, both internally and in the marketplace Creating an open environment promotes authenticity Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Additional Resources See Attachments Disability Inclusion: The Future Redefined

USBLN National Conference and Biz2Biz Expo An Inclusive Work Environment Boosts the Bottom Line and Fuels The Spirit Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo What is Stigma? A set of negative and often unfair beliefs that a society or group of people have Stigma brings experiences and feelings of:

Shame Blame Hopelessness Distress Misrepresentation in the media Reluctance to seek and/or accept necessary help Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo

PwD are distributed throughout every type of job and profession PwD: Who Are They and Why Not SelfIdentifying? Someone with whom you work is probably a person with a disability or an ally and has not self-identified People who experience certain non-apparent conditions that are highly

stigmatized are particularly reluctant to self-identify (e.g. depression, anxiety, attention deficit disorder, dyslexia, hearing loss, heart conditions, etc.) Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Very Important Factors, when Deciding NOT to Disclose a Disability to an Employer Desire for Privacy (27.9% Agree) No Impact on Job Ability

(44.0% Agree) Risk Being Viewed Differently (53.8% Agree) Risk Being Treated Differently (57.8% Agree) Supervisor May Not Be Supportive (60.1% Agree) Fear of Limited Opportunities (61.1% Agree) Risk of Losing Health Care (61.5% Agree) Employer May Focus on Disability (62.0%) Risk of Being Fired/Not Hired (73.0%)

Emerging Employment Issues for People with Disabilities: Disability Disclosure, Leave as a Reasonable Accommodation, Use of Job Applicant Screeners by Sarah von Schrader, Valerie Malzer, William Erickson, Susanne Bruyre. http://digitalcommons.ilr.cornell.edu/edicollect/1288 Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Very Important Factors, when Deciding TO Disclose a Disability to an Employer Belief in New Opportunities (40.7% Agree) Disability in Diversity Statement (48.9% Agree) Knowing of Other Successes (49.9% Agree) Active Disability Recruiting

(50.5% Agree) Disability Friendly Workplace (56.8% Agree) Supportive Supervisor Relationship (63.5% Agree) Need for Accommodation (68.2% Agree) Emerging Employment Issues for People with Disabilities: Disability Disclosure, Leave as a Reasonable Accommodation, Use of Job Applicant Screeners by Sarah von Schrader, Valerie Malzer, William Erickson, Susanne Bruyre. http://digitalcommons.ilr.cornell.edu/edicollect/1288 Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Two Models of

Disability: A Contrast Medical Model Social Model Disability is a deficiency or abnormality Disability is a difference from average Being disabled is negative Being disabled, in itself, is neutral Disability is in the person

Disability is in the relationship between the person and society/environment The solution for disability-related problems is cure The expert is the professional ource: Dr. Carol Gill, PhD, University of Illinois The solution is removing the barriers [changing the relationship] between the person and society/environment The expert can be: the person, an advocate, anyone who changes the social relationship

Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo What Allies Do: As A Friend - Encourage people who identify as having a disability to have a talk with their manager, Employee Relations Manager, and/or Human Resources Business Partner about accommodation resources - Be an empathetic listener and maintain any requested confidences - Be aware of and able to readily direct people to your companys Reasonable Accommodations process Disability Inclusion: The Future Redefined

USBLN National Conference and Biz2Biz Expo What Allies Do: As A Colleague -Offer assistance/support when a person with a disability is struggling to reach or carry something, open a door, or otherwise fully participate safely and comfortably in the work environment -If offer of assistance is declined, accept this as a positive exchange -Interrupt bias in the form of negative or prejudicial comments or jokes -Promote an inclusive work environment that improves engagement -Identify and help remove barriers to full inclusion -When microphone is available, encourage usage for people who are hearing impaired

Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo What Allies Do: As A Colleague - Remind co-workers that 75% of disabilities are nonapparent and it is likely that people with disabilities are on most of our teams - Enhance the companys compliance profile and external reputation by completing the self-identification process whether you have a disability or not - Become informed and do your best to regularly utilize disability etiquette and respectful language choices (link to http://www.united spinal.org/pdf/DisabilityEtiquette.pdf)

Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo What Allies Do: As A Manager - Include workplace accommodations information during regular 1-on-1 and group meetings - Recognize the value of talent with disabilities and intentionally include this population in recruiting, retention and development efforts - Recognize the emerging market of people with disabilities as valuable to the business - Ensure that all meeting invitations include an opportunity to request an accommodation if needed - Offer accommodations examples such as wheelchair access, sign language interpreter, dietary requirements, flexible work

arrangements, quiet work area Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Fostering Allies: Company Best Practices Highmark: Sharing your Ally Story Sodexo: Webex with employees and customers Merck: Engaging all ERGs Boston Scientific: Executive Sponsor Stories with training TD Bank: Road Shows Prudential: Employees and Managers sharing their ally stories

Effectively Reducing Stigma Appendix E&Y References & Resources

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