We Will Help Grow Enrollment at Wichita State University Stanley E. Henderson September 22, 2016 Agenda for Today 1. Getting on the same page 2. Establishing enrollment goals 3. New faculty fellows program
What Does Growing Enrollment Mean for Me? Im going to have to go out recruiting? I dont have time to do that. In fact, you already work on enrollment every dayin front of the classroom, at the front desk, in an advising office But you also work on enrollment in your own community where you live, where you worship, where you play
You never know who your audience is How you interact with a student on campus can determine whether she stays; how you interact with a student off campus can determine whether he comes Wichita State University, September 22, 2016 3 The Essence of Enrollment The relationships we develop with those who would be, or already are, our students
What we know about those studentsthe data about their backgrounds, their actions, their successes and their missteps And each informs the other Wichita State University, September 22, 2016 4 Each Has a Role Faculty teach and mentor The professor chasing after a student
My students tell me they like you. Why is that? Staff serve and develop The groundskeeper stopping his mower The custodians who volunteered to work a weekend for one of their students wedding Administrators facilitate The vice president as cheerleader The dean who goes to student club meetings Wichita State University, September 22, 2016 5
But Each Must Have a Common Message A culture of enrollment finds a common message that each component of the campus can use as it carries out its different role It comes from what already defines the university, but it needs to be couched in a way that sets the placeand the experience apart It cannot be contrived
It forms a common way of communicating about the place and socializing students to itbuilding relationships that bring students and keep them here Wichita State University, September 22, 2016 6 Building Consensus and Messaging Around Whats Already There Wichita has a community feel about it: its big enough to have all the amenities but you still feel as though you belong to something smaller
By extension, Wichita State has that same sense of community, whether its Shocker Nation or the camaraderie of students and faculty in one of the colleges or the vibrancy of interaction in one of the RSC offices Your Consensus Message could be that WSU is not an institution of higher education but a COMMUNITY of higher education Wichita State University, September 22, 2016 7 Using Message to Set Expectations
In an institution, you are in a passive place where things happen to you, over which you may not have much influence In a community, you are a member, a participant, a contributor, where you look out for others around you in the community youre all in it together, after all. Faculty can use the community membership idea to set expectations for engagement in classyou dont sit silent and disengaged in an academic community Staff can use community to create a culture of service to others in
the larger community, to engage students outside class Wichita State University, September 22, 2016 8 Living the Message Have you noticed that walking across campus you can get people to acknowledge you with a nod if you engage them as you pass? What if that became an expectation that in this community of higher education, you greet people on the sidewalk?
Socialize new students to take the iPhone 7 airbuds out of their ears and LOOK at people as they pass them and at least smile Consciously cultivating a sense of community grows retention and makes WSU more attractive as a college choice. Wichita State University, September 22, 2016 9 Setting the Campus Apart from Others Every university talks about how it prepares students for their career after graduation; WSU has excellent job placement rates
But if every school talks about job placement, no one has much of an advantage Besides, a job four or five years away is not always top-of-mind to a freshman What can make a more differentiatingand effectivemessage is to talk about the CAREER PATHWAY that students at WSU will follow, starting right away as a freshman, including gateway courses, clubs related to your major, internships, the Innovation Campus
Wichita State University, September 22, 2016 10 Incorporating Messages into Your Roles If everybodyfaculty, staff, administratoreven other students can articulate these kinds of consensus messages, the campus takes on more coherence, consistency If those who are here model the language of community, new students will soon realize that they need to act like members of a community
It gives a foundation for engagement, which leads to persistence and success Wichita State University, September 22, 2016 11 THE DATA SIDE OF ENROLLMENT: Building a Culture of Goals to Drive Outcomes Wichita State University, September 22, 2016 12 Setting Goals 1. Each college is expected to set goals to affect fall 2017 enrollment and beyond by October 1, 2016
2. Goals are to be aligned with the 7 goals of the SEM plan Wichita State University, September 22, 2016 13 Why Goal Setting? 1. We cant move on enrollment unless: You know what the goals are All key personnel know them We all support them 2. The SEM plan began that work from a university perspective Its now time for colleges and departments to identify how they can help grow enrollment Wichita State University, September 22, 2016
14 Goal Setting Wichita State University, September 22, 2016 15 Faculty Fellows Program: -Recruitment -Retention Wichita State University, September 22, 2016 16 Wichita State University, September 22, 2016
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