RADIO Gets Out the Vote Presentation courtesy of

RADIO Gets Out the Vote Presentation courtesy of

RADIO Gets Out the Vote Presentation courtesy of the Radio Advertising Bureau, 2015 All Rights Reserved Radio Delivers Potential Voters Registere d to Vote in Their District of Residenc e 90% of General Market 91% of African-Americans

91% of Hispanics Source: Scarborough USA+ 2014 Release 2 (February-September 2014), Adults 18+ weekly reach Presentation courtesy of the Radio Advertising Bureau, 2015 All Rights Reserved Radio Delivers the National Electorate Always Vote in Presidentia l Elections 89% of General Market 90% of African-Americans 90% of Hispanics Source: Scarborough USA+ 2014 Release 2 (February-September 2014), Adults 18+ weekly reach Presentation courtesy of the Radio Advertising Bureau, 2015 All Rights Reserved

Radio Delivers Important Statewide Constituents Always Vote In Statewid e Elections 89% of General Market 91% of African-Americans 90% of Hispanics Source: Scarborough USA+ 2014 Release 2 (February-September 2014) ), Adults 18+ weekly reach Presentation courtesy of the Radio Advertising Bureau, 2015 All Rights Reserved Radio Campaign to Get Out the Local Votes

Always Vote In Local Election s 88% of General Market 91% of African-Americans 90% of Hispanics Source: Scarborough USA+ 2014 Release 2 (February-September 2014) ), Adults 18+ weekly reach Presentation courtesy of the Radio Advertising Bureau, 2015 All Rights Reserved Swing Voters Radio Delivers Your Message to Swing Voters

81% listen to AM/FM Radio 14% listen to AM/News Talk 39% listen to FM/Local Music 28% a mix of local AM/FM 61% think political radio ads Vs. provide information 28% think radio ads are a bad idea 52% perceive radio ads as more believable Vs.

38% perceive online ads as more believable Source: Vox Populi / Katz Radio Group poll , 2014, size for the survey was 1,059 active voters and the margin of error is +/-3.0%. 805 interviews were completed using automated telephone technology and 254 were conducted using mobile-based survey technology Presentation courtesy of the Radio Advertising Bureau, 2015 All Rights Reserved Live and Local Radio Boosts Political Messaging The Power of Radio #1 reach medium1 delivers more people than any other medium -- but also high targeting capability Strong in all key 18+ demographic segments

Targeting by gender, age, lifestyle and language Delivers potential voters within their own communities or across the nation Varied formats and personalities create personal connections, emotionally engaging environment for messages aimed at specific interest groups Creates theater and generates images within listeners minds, personally unique to each Source: 1) Nielsen Total Audience Report Q2 2015 Presentation courtesy of the Radio Advertising Bureau, 2015 All Rights Reserved Live and Local Radio Boosts Political Messaging The Power of Radio The original social medium

Highly personal listeners relate one-on-one with favorite on-air personalities Drives conversation and influence among loyal listeners The original mobile medium now available on-air, online and ondemand AM/FM reaches listeners on the go, at home, at work, in stores and offices Streaming, mobile apps, etc. allow video extensions to campaigns audio text Presentation courtesy of the Radio Advertising Bureau, 2015 All Rights Reserved

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