The mobile boom Sima Dezs 2014 December (Ver.

The mobile boom Sima Dezs 2014 December (Ver.

The mobile boom Sima Dezs 2014 December (Ver. 2.1) Sima Dezs, 2014 Contents 1. The traditional computer market 2. The smartphone boom 3. The tablet boom 4. Requirements of mobile devices 5. How the dominant traditional IT firms cope with the mobile boom? 6. Conclusions 7. References 1. The traditional computer market (1) 1. The traditional computer market Main computer market segments around 2000 Servers E.g. Intels Xeon lines

AMDs Opteron lines Desktops Embedded computer devices Intels Pentium 4 lines AMDs Athlon lines ARMs lines Major trend in the first half of the 2000s: spreading of laptops (first mobile devices) Main computer market segments around 2005 Servers E.g. Intels Xeon lines AMDs Opteron lines Desktops Intels Pentium 4 lines AMDs Athlon64 lines

Laptops Embedded computer devices Intels Celeron lines AMDs Duron lines ARMs lines 1. The traditional computer market (2) Millions Yearly worldwide sales and Compound Annual Growth Rates (CAGR) of desktops and mobiles (laptops) around 2005 [1] 350 300 250 200 CAGR 17% Mobile

150 100 50 Desktop CAGR 5% 0 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDC March 2006 1. The traditional computer market (3) Market positions of leading processor firms before the mobile boom 1. The traditional computer market (4) Server market revenues by processor type ($US Billion) 2003-2012 [14] 75 % Intel/AMD IBM POWER/Sun etc.

IBM 18 % 7% 1. The traditional computer market (5) x86 server market share of Intel and AMD [17] Penryn DP Penryn MP Nehalem-EX DP/MP Core 2 Quad DP Core 2 DP K10 Barcelona MP K10 Shanghai MP K10 Istambul MP K10 Magny Course MP Source: IDC,

Mercury Research 1. The traditional computer market (6) Worldwide PC shipments by quarter, Q2 1999 Q2 2013 [18] 1. The traditional computer market (7) Market share of Intel and AMD in desktops and traditional notebooks Both in the desktop and notebook segments Intels market share is 80 %, whereas AMDs share remains about 20 % [15], [16]. 1. The traditional computer market (8) Diversification of mobile devices mainly after 2005 [2] The mobile boom 2. The smartphone boom (1) Emergence of smartphones-1 Forerunners of smartphones emerged already at the beginning of the 2000s, like Nokias 7650

(shipped in 2002). The 7650 became the first widely available phone with camera and color screen but supported no video. It was the first Nokia phone running under the Symbian OS. Figure: Nokias 7650 [39] 2. The smartphone boom (2) Emergence of smartphones-2 The emergence of smartphones is often contributed to the BlackBerry Pearl 8100 line of the Canadian firm RIM (Research in Motion)[5].

This phone shipped in 2006 - supported beyond a camera also video and became very popular in the US. It was run under the BlackBerry OS. Figure: RIMs BlackBarry Perl 8100 (2006) [38] 2. The smartphone boom (3) Early spread of smartphones-1 In 2007 Apples iPhone gave a strong momentum for rapid spreading of smartphones. It run under the iPhone OS (renamed later to iOS in 2010). Figure: Steve Jobs introducing the iPhone at MacWorld Expo in 1/2007 [47] 2. The smartphone boom (3a) Remark After the introduction of iPhone (2007) Steve Ballmer (CEO of Microsoft) said in an

interview [20]: There's no chance that the iPhone is going to get any significant market share. No chance But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get. 2. The smartphone boom (4) Early spread of smartphones-2 Googles Android was unveiled also in 2007 with first Android-powered phones sold in 10/2008 [6]. 2. The smartphone boom (5) Worldwide unit shipments of PCs vs. smartphones 2005-2013 [37] PCs: Desktop PCs + notebook PCs 2. The smartphone boom (6) Worldwide unit shipment estimates of PCs vs. smartphones 2011-2017 [28] Source: Gartner 2. The smartphone boom (7)

Worldwide market share of smartphone OSs in 2009 [41] Google MS Apple RIM (BlackBerry) Nokia 2. The smartphone boom (8) Worldwide market share of smartphone OSs in 2012-2014 [42] 2. The smartphone boom (9) 1Q/2014 vs. 4Q/2013 worldwide smartphone suppliers [40] Rank of 1Q14 Company Country 1Q14

4Q13 Growth 1 Samsung S. Korea 34.9% 31.8% 2 Apple US 13.6% 19.4%

3 Lenovo + Motorola China + US 7.5% 4.3% 4 Huawei China 5.2% 4.0%

5 LG S. Korea 4.4% 4.2% 6 Sony Japan 4.0% 4.1%

7 Xiaomi China 4.0% 3.2% 8 Coolpad China 3.7% 3.6%

9 ZTE China 3.1% 3.0% 10 Gionee China 2.3% 2.6% Others

17.3% 19.7% Total 100.0% 100.0% 2. The smartphone boom (10) Main features of SOCs used in smartphones and tablets about 2011/2012 [44] SoC Process Node Apple A5 45nm NVIDIA Tegra 2

40nm NVIDIA Tegra 3/Kal-El 40nm Samsung Exynos 4210 45nm Samsung Exynos 4212 32nm ST-Ericsson NovaThor LP9600 (Nova A9600) ST-Ericsson Novathor L9540 (Nova A9540) ST-Ericsson NovaThor U9500 (Nova A9500) 28nm 32nm 45nm

CPU 2 x ARM Cortex A9 w/ MPE @ 1GHz 2 x ARM Cortex A9 @ 1GHz 4 x ARM Cortex A9 w/ MPE @ ~1.3GHz 2 x ARM Cortex A9 w/ MPE @ 1.2GHz 2 x ARM Cortex A9 w/ MPE @ 1.5GHz 2 x ARM Cortex-A15 @ 2.5GHz 2 x ARM Cortex A9 @ 1.85GHz 2 x ARM Cortex A9 @ 1.2GHz 2 x ARM Cortex A9 @ 1.0GHz 2 x ARM Cortex A9 w/ MPE @ 1.2GHz 2 x ARM Cortex A9 w/ MPE @ 1.5GHz 2 x ARM Cortex A9 w/

MPE @ 1.8GHz 2 x ARM Cortex A15 @ 2GHz GPU Memory Bus Release PowerVR SGX 543MP2 2 x 32-bit LPDDR2 Now GeForce 1 x 32-bit LPDDR2 Now GeForce++ 1 x 32-bit LPDDR2

Q4 2011 ARM Mali-400 MP4 2 x 32-bit LPDDR2 Now ARM Mali-400 MP4 2 x 32-bit LPDDR2 2012 IMG PowerVR Series 6 (Rogue) Dual Memory 2013 IMG PowerVR Series 5 2 x 32-bit LPDDR2

2H 2012 ARM Mali-400 MP1 1 x 32-bit LPDDR2 Now ARM Mali-400 MP1 1 x 32-bit LPDDR2 Now PowerVR SGX 540 2 x 32-bit LPDDR2 Now PowerVR SGX 540 2 x 32-bit LPDDR2

Q4 11 - 1H 12 PowerVR SGX 544 2 x 32-bit LPDDR2 1H 2012 PowerVR SGX 544MPx 2 x 32-bit LPDDR2 2H 2012 ST-Ericsson NovaThor U8500 45nm TI OMAP 4430 45nm TI OMAP 4460 45nm

TI OMAP 4470 45nm TI OMAP 5 28nm Qualcomm MSM8x60 45nm 2 x Scorpion @ 1.5GHz Adreno 220 1 x 32-bit LPDDR2* Now Qualcomm MSM8960 28nm

2 x Krait @ 1.5GHz Adreno 225 2 x 32-bit LPDDR2 1H 2012 2. The smartphone boom (11) Smartphone application processors market share in revenues Q1/2014 [43] Vendor Market share Processor line Core ISA Qualcomm (USA)

53 % Snapdragon 200-800 Qualcomm designed Krait cores ARM Cortex A line ARMv7 ARMv7/v8 Apple (USA) 16 % Apple A6 Apple A7 ARM Cortex A8 Apple designed Cyclone core ARMv7 ARMv8

MT6595 4xARM Cortex A7/ 4xA17 (ARM big.LITTLE) ARMv7 MT67xx 4xARM Cortex A53/4x A57 (ARM big.LITTLE) ARMv8 Samsung (S. Korea) Exynos ARM Cortex A line ARMv7 Spreadtrum (China)

SC77xx/88xx ARM Cortex A5/A7 ARMv7 MediaTek (Taiwan) 13 % 2. The smartphone boom (12) Main features of the Qualcomm Snapdragoon lines Model Released Technology CPU Word length bit

Clock rate (up to) Connectivity 810 H2/2014 20 nm ARM Cortex A57 (QC) + ARM Cortex A53 (QC) 32/64 na. integrated LTE + RF 808 H1/2015 20 nm

ARM Cortex A57 (DC) + ARM Cortex A53 (QC) 32/64 na. integrated LTE + RF 805 Q1/2014 28 nm Krait 450 (QC) 32 2.7 GHz integrated LTE + RF 801

Q4/2013 28 nm Krait 400 (QC) 32 2.5 GHz integrated LTE + RF 800 Q2/2013 28 nm Krait 400 (QC) 32 2.3 GHz

integrated LTE + RF 615 Q3/2014 28 nm ARM Cortex A53 (QC) + ARM Cortex A53 (QC) 32/64 1.7 GHz 1.0 GHz integrated LTE + RF 602 Q1/2014 28 nm Krait 300 (QC)

32 1.5 GHz integrated WiFi 600 Q1/2013 28 nm Krait 300 (QC) 32 1.9 GHz integrated WiFi 410 1H/2014

28 nm ARM Cortex A53 (QC) + 32/64 1.4 GHz integrated LTE + RF 400 Q4/2013 28 nm Krait 300 (QC) or ARM Cortex A7 (QC) 32 1.7 GHz 1.4 GHz integrated LTE + RF

200 2013 28 nm ARM Cortex A5 (QC) or ARM Cortex A7 (QC) 32 1.4 GHz 1.2 GHz integrated 3G + RF 2. The smartphone boom (13) Performance (not to scale) Intels Atom platforms targeting smartphones (based on [33]) Morganfield

(2015?) Moorefield (2014) Merrifield (2014) Clover Trail+ (2013) Medfield Morestown (2012) (2010) Z6xx 1xBonnell 45 nm +Wireless module Z2480/2460

1xSaltwell 32 nm +XMM 6260 Z2580-2520 2xSaltwell 32 nm +XMM 6268/6360/7160 Z34x0 2xSilvermont 22 nm +XMM 7160/7260 Z35xx 4xSilvermont 22 nm +XMM 7260/2/35 Z5xxx 4xGoldmont 14 nm +XMM 7360 Riverton

(2015) Binghampton Slayton (2016) (2014) Lexington (2013) Z2420 1xSaltwell 32 nm +XMM 6265 Z3xxx 2xSilvermont 22 nm +A-GOLD 620 Zxxxx 2xAirmont

14 nm +? Zxxx 2xAirmont 14 nm +? 2. The smartphone boom (14) Intels XMM line 3G/4G modem + transceiver implemented as two chips Transceiver 3G/4G modem Figure: Implementation example of the two chip XMM7160 [46] 2. The smartphone boom (15) Intels effort to optimize their devices from the software point of view In their 2012 Investor meeting (5/2012) Intel revealed that more than 3000 engineers are working on OS support, among them about 1200 engineers are dedicated to Android, as indicated below [11].

2. The smartphone boom (16) Intels share in smartphone application processors Note that despite great efforts Intel could not yet become one of the 5 largest suppliers of smartphone application processors. E.g. in 1H2012 Intel achieved not more than 0.2 % unit shipment share in smartphones [45]. 3. The tablet boom (1) Emergence of tablets Visioning tablets Tablets were envisioned by Steve Jobs already in 1983 saying Apples strategy is really simple. What we want to do is we want to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes. ... And we really want to do it with a radio link in it so you dont have to hook up to anything and youre in communication with all of these larger databases and other computers [19]. 3. The tablet boom (2) Designs giving the final push for rapid spreading of tablets around 2010 From 2009 on: Android-based tablets arrived the market from many vendors. 2010: Apples iPad with 9.7 screen, touch screen and Wi-Fi or additionally wireless 3G broadband internet connection (mobile internet connection), operating under iOS [12].

Figure: Steve Jobs introducing the iPad in 2010 [12] 3. The tablet boom (3) Implementation alternatives of tablets-1 [8] 3. The tablet boom (4) Implementation alternatives of tablets-2 [8] 2 in 1 tablets Example: Windows Surface Pro 3 (8/2014) Aim: Replacing laptops Intels Surface Pro 3 used as a laptop [22] Intels Surface Pro 3 used as a tablet [23] 3. The tablet boom (5) Rapid increase of tablet sales in the first half of the 2010s Besides smartphones, tablets and all their alternative designs (that provide also keyboard/mouse input, such as convertibles or 2 in 1 designs) have recently the highest growth potential, as indicated in the Figure below (12/1012) [3]. Tablets Notebooks

Desktops Figure: Yearly worldwide sales figures of desktops, notebooks and tablets [3] 3. The tablet boom (6) 1Q/2014 worldwide tablet sales [31] (Shipments in million units) 3. The tablet boom (7) Global market share of tablet OS shipments from 2010 to 2014 by quarter [25] 3. The tablet boom (8) 1Q/2014 worldwide tablet sales [31] (Shipments in million units) 3. The tablet boom (9) Willow Trail Performance (not to scale) Intels platforms targeting tablets (based on [33]) (2015?)

Cherry Trail (2014?) Bay Trail (2013) Clover Trail (2012) Oak Trail Menlow (2011) (2008) Z5xx 1xBonnell 45 nm + no XMM W/Moblin Z670/650 1xBonnell

45 nm + no XMM W/MeeGo/A Z2760 2xSaltwell 32 nm +XMM 6260 W Z37x0 4xSilvermont 22 nm +XMM 6260/7160 W/A Z4xxx 4xAirmont 14 nm +XMM 7160/7260 W/A Z5xxx 4xGoldmont 14 nm

+XMM 7360 W/A Sophia LTE Sophia 3G (2015) (2014?) Zxxxx 2xSilvermont 22 nm integrated 3G Zxxx 4xSilvermont 22 nm integrated LTE 3. The tablet boom (10) Worldwide market share of tablet application processors in 2013 (based on revenue) [34] Smartphone application processors worldwide market share 2013 (revenue) [b]

Tablet application processors worldwide market share 2013 (revenue) [b] Qualcomm (USA) 53 % Apple (USA) 37 % Apple (USA) 16 % Qualcomm (USA) 11 % MediaTek (Taiwan) 13 % Samsung (S. Korea)

10 % Samsung (S. Korea) Spreadtrum (China) 3. The tablet boom (11) Intels share in tablet application processors [35], [36] In 2013 Intel sold about 10 million tablet chips, that amounts to about 5 % market share in that year (relating to ~ 195 million tablets shipped). Nevertheless, Intel plans to sell 40 million chips for smart phones and tablets in 2014 by paying subsidies for OEMs to use Intels processors. 4.Requirements of mobile devices (1) 4. Requirements of mobile devices (tablets, smartphones) Two aspects discussed: 4.1 Low power operation 4.2 Touch screen oriented operating systems for mobiles 4.Requirements of mobile devices (2) 4.1 Low power operation Contrasting the design paradigms of traditional and mobile processors Traditional processors Tablets and smartphones

High performance/power (e.g. GFLOPS/Watt) Low power (Watt) (Number of operating hours) In this point lets focus on the microarchitecture of CPUs (processor cores) 4.Requirements of mobile devices (3) Example: Block diagram of Intels Cloverview (Z2760) tablet processor (2012) [13] 4.Requirements of mobile devices (4) Key criteria for low power microarchitectures Key criteria for low power microarchitectures Narrow microarchitecture (Section 4.1.1) Low processor clock frequency (Section 4.1.2) 4.Requirements of mobile devices (5)

4.1.1 Narrow microarchitectures Microarchitecture of Intels and AMDs recent traditional processors aims at high performance/power (in terms of GFLOPS/Watt) consequently have wide microarchitectures, as the next example shows: 64-bit Example: Width of Intels Core 2 (2006) to Haswell (2013) processors underlying servers to laptops [10] We note that AMD introduced 4-wide microarchitectures five years later, along with the Bulldozer line in 2011. 4.Requirements of mobile devices (6) Microarchitectures of mobile processors To reduce power consumption low power microarchitectures are narrower than recent traditional processors, as the next Figure demonstrates. 4.Requirements of mobile devices (7) Microarchitecture of ARM CPUs underlying most tablets and smartphones [10] 32-bit

2010 2007 2005 2009 (A9 replacement for low-end devices) 4.Requirements of mobile devices (8) Block diagram of Apples A7 (Cyclone) core (2014) [48] 4.Requirements of mobile devices (9) ] Geekbench results of recent tablets [49] 4.Requirements of mobile devices (10) Implications of the extremely high performance figures of Apples A8X-based iPad Air 2 [50]

Intel not only lost Apple as a perspective buyer of their chips for the iPad line, but the iPad Air 2 also severely hit the perspective of their not so successful Atom line. Texas Instruments OMAP family powers Kindle Fire and a variety of Samsungs Galaxy Tab models. The failure of competing against Apple caused TI to leave the consumer application processor business entirely. NVIDIAs Tegra 4 chips were not successful, so the firm announced that they will abandon the phone market. With Apples iPad Air 2 NVIDIAs subsequent 64-bit K1 chip including 192 GPU ALUs became a very powerful rival that incorporates 256 ALUs. As a consequence, NVIDIA appears close to giving up their tablet interests. 4.Requirements of mobile devices (11) 4.1.2 Low clock frequency-1 Basics D = const x fc x Vdd2 In addition: higher fc requires higher Vdd (Vdd const x fc).

Figure: Core voltage (Vdd) vs. clock frequency (fc) for Intels Westmere processors [26] 4.Requirements of mobile devices (12) Low clock frequency-2 It follows Higher fc Traditional CPUs High base clock frequency (typically 2-4 GHz) higher Vdd higher D Mobile CPUs Relative low base clock frequency (typically 1-2 GHz) 4.Requirements of mobile devices (13) 4.2 Mobile touch screen oriented operating systems Traditional notebooks, PCs and servers Windows versions and Linux or Linux alternatives Tablets and smartphones Mainly Android and iOS

5. How the dominant traditional IT firms cope with the mobile boom? (1) (1) 5.1 Intels and AMDs response to the mobile boom-1 Intels and AMDs traditional CPUs are designed for high performance/power, consequently they are wide and power hungry, but mobile devices require low power consumption, so Intels and AMDs traditional microarchitectures are not suited for mobile devices. 5. How the dominant traditional IT firms cope with the mobile boom? (2) (1) Total shipments of PCs vs. smartphones/tablets 2011-2017 (estimates) [28] Smartphone and tablet shipments will vastly exceed PC shipments (desktops and notebooks) in a few years Source: Gartner (2013) 5. How the dominant traditional IT firms cope with the mobile boom? (3) Intels and AMDs response to the mobile boom-2 If Intel and AMD want to avoid shrinking market shares on the overall processor market and benefit from the rapidly increasing mobile market they need processors that are competitive with ARM designed ones.

Intel and AMD were forced to introduce novel narrow (e.g. 2-wide) low-power microarchitectures for their CPUs and clock them at a relative lower rate. 5. How the dominant traditional IT firms cope with the mobile boom? (4) Evolution of Intels basic architectures [2] 4-wide out-of-order 2008 2-wide in-order 2-wide in order 2-wide out-of-order

?? 5. How the dominant traditional IT firms cope with the mobile boom? (5) Evolution of AMDs basic architectures Optimized Power/Performance Microarchitecture AMD ~10/2011 ~5/2012 Bulldozer Bulldozer Models 00h-0Fh Bulldozer Family 15h 32nm Models 00h-0Fh 32nm 1/2014

Steamroller Steamroller Models 30h-3Fh Piledriver Piledriver Models 10h-1Fh 28nm Models 30h-3Fh 28nm 32 nm Models 10h-1Fh 32 nm 4-wide out-of-order Low Power Microarchitecture 4/2014 5/2013

1/2011 AMD Family 14h/16h Bobcat Bobcat 40nm 2011 Jaguar Jaguar 28nm 40nm 28nm 2-wide out-of-order 2-wide out-of-order

2012 2013 Puma Puma 28nm 28nm 2-wide out-of-order 2014 5. How the dominant traditional IT firms cope with the mobile boom? (6) (1) Power reduction In addition, both Intel and AMD place great emphasis on the reduction of power consumption. To illustrate this we show a list of AMDs power management techniques introduced in a timeframe of about five years. 5. How the dominant traditional IT firms cope with the mobile boom? (7)

AMDs technologies developed to reduce power consumption (2008-2014) [27] 5. How the dominant traditional IT firms cope with the mobile boom? (8) (1) 5.2 Microsofts response to the mobile boom-1 Worldwide software revenues in 2013 [25] 5. How the dominant traditional IT firms cope with the mobile boom? (9) (1) 5.2 Microsofts response to the mobile boom-2 2010: 2012: 2013: 2014 2014 2014 Windows Phone 7 (later Windows Phone 8)

Windows 8: aim to cover PCs, notebooks and also tablets Windows 8.1 Windows 8.1 with Bing for low cost devices Windows 9??? (skipped?) Windows 10 Technical Preview Windows 8 was Microsofts try to cover the whole spectrum of computers from server and workstations through desktops and notebooks till touchscreen tablets by a single OS. Market reflections: Windows Phone 7 and Windows 8 earned moderate success, Android and iOS dominate further on the market. In 5/2014 Microsoft announced that Windows 8.1 with Bing will be delivered for hardware manufacturers for free. Windows 8.1 with Bing is the same as the standard version with one difference, it ships with Internet Explorer as the search engine. 5. How the dominant traditional IT firms cope with the mobile boom? (10) (1)

5.2 Microsofts response to the mobile boom-3 Ballmer (CEO of Microsoft in 9/2012): I think that in a back-looking view, people would say we were a software company. That's kind of how we were born. I think when you look forward, our core capability will be software, (but) you'll probably think of us more as a devices-and-services company. [22] Transitioning Microsoft into a devices-and-services company 2012: Surface/Windows Pro (2/2013) Windows tablets 2013: Xbox One game console (8 AMD Jaguar cores, (successor to Xbox 360) 2013 Surface 2/Surface Pro 2 Windows tablets 2013: Microsoft purchases Nokias phone business 2014 Surface 3 Windows tablet 5. How the dominant traditional IT firms cope with the mobile boom? (11) (1) Microsofts Surface tablets-1 [30]

Microsoft manufacturers two lines of Surface tablets. The ARM-based Surface line is equipped with Tegra chips and competes against the iPad and Galaxy tabs. It runs under Windows RT that strongly constrains its applications and sales potential. On the other hand, the Intel Core 2 based Surface Pro line are aimed to compete with high-end laptops. 5. How the dominant traditional IT firms cope with the mobile boom? (12) (1) Microsofts Surface tablets-2 Main features of Microsofts Surface tablet lines Model Intro Processor

Word length Core nr. OS Surface 10/2012 Tegra 3 32-bit 4 Windows RT Surface 2 10/2013 Tegra 4 32-bit

5 Windows RT/Windows 8.1 Table: Microsofts ARM-based Surface RT /Surface 2 tablets The exclusivity of Windows RT drastically limits app availability, and is one of the main reasons why sales of Surface tablets remained lower than expected [21]. Model Intro Processor Word length Core nr. OS Surface Pro 2/2013 Ivy Bridge i5

64-bit 2 Windows 8 Pro Surface Pro 2 10/2013 Haswell i5 64-bit 2 Windows 8.1 Pro Surface Pro 3 6/2014 Haswell i3/i5/i7

64-bit 2 Windows 8.1 Pro Table: Microsofts Intel Core 2-based Surface Pro tablets 5. How the dominant traditional IT firms cope with the mobile boom? (13) (1) Windows Surface Pro 3 (8/2014) 2 in 1 tablet 12 Aim: Replacing laptops Intels Surface Pro 3 used as a laptop [22] Intels Surface Pro 3 used as a tablet [23] 5. How the dominant traditional IT firms cope with the mobile boom? (14) (1) Financial performance of Microsofts Surface business [24] 6. Conclusions (1)

6. Conclusions-1 Informatics came into a transitional phase new paradigms new devices new players Established companies have to respond early, quick and in an appropriate way to the new challenges, else 8/2010 8/2011 9/2013 9/2013 1/2014 Intel acquires Infineons (former Siemens) Wireless Solutions business

Google acquires Motorola Mobility Microsoft purchases Nokias phone business BlackBerry lays off 4500 employees (~ 40% of their workforce) Lenovo acquires Motorola Mobility from Google 6. Conclusions (2) Conclusions-2 Even the largest IT firms have a hard time to cope with as indicated by resignation of AMDs, Intels and Microsofts CEOs (Chief Execution Officers): 1/2011 AMD: Dirk Meyer 11/2012 Intel: Paul Otellini 8/2013 Microsoft: Steve Ballmer But it is also an opportunity and challenge for individuals and institutions to catch up with the progress and make benefit of it. 7. References (1) [1]: Brtfai D., Merre fel tartanak a hardverek?, Aug. 22-24 2007 [2]: Smith S.L., Intel Strategy & Technology Update, Barclays Capital Global Technology Conf.,

Dec. 2011, http://files.shareholder.com/downloads/INTC/1576180143x0x526852/c9868a3a494e-4506-bcc6-a631aca1fd75/Steve%20Smith%20Barclays%20Dec%202011.pdf [3]: AMD 2013 Mobility APU Introduction, May 22 2013, http://www.slideshare.net/AMD/amd-2013-mobility-apu-introduction-deck-final-for-lp [4]: Frommer D., CHART OF THE DAY: Smartphone Sales To Beat PC Sales By 2011, Business Insider, Aug. 21 2009, http://www.businessinsider.com/chart-of-the-daysmartphone-sales-to-beat-pc-sales-by-2011-2009-8 [5]: Wikipedia, BlackBerry Pearl, http://en.wikipedia.org/wiki/BlackBerry_Pearl [6]: Wikipedia, Android (operating system), http://en.wikipedia.org/wiki/Android_%28operating_system%29 [7]: Ciufo C.A., Tizen OS for Smartphones Intels Biggest Bet Yet, Jan. 4 2013, http://eecatalog.com/caciufo/2013/01/04/samsung-hedges-apple-google-bets-with-intelshtml5-based-tizen/ [8]: Introduction of the Next Generation Intel Atom Processor, Oak Trail Z670, 4/2011, http://newsroom.intel.com/docs/DOC-1976 [9]: Apple Maintains 48 Percent Share of Global Branded Tablet Shipments in Q1 2013, Strategy Analytics, April 25 2013, Boston, http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5351 7. References (2) [10]: Goto H., ARM Cortex A Family Architecture, 2010, http://pc.watch.impress.co.jp/video/pcw/docs/423/409/p1.pdf [11]: Eul H., Bell M., Mobile at Intel, Investor Meeting 2012, http://www.cnx-software.com/pdf/Intel_2012/2012_Intel_Investor_Meeting_Eul_Bell.pdf [12]: Wikipedia, iPad, http://en.wikipedia.org/wiki/IPad [13]: Tablet Platforms with Next Generation Intel Atom Processor and Microsoft Windows 8, IDF 2012 [14]: The $15.3 Billion Server Market Surprisingly Buoyant In Q1 2012, IT Candor, July 3 2012,

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http://gadgets.ndtv.com/microsoft-surface-pro-3-1611 [24]: Guenette S., Nearly $2 Billion In The Hole, Microsoft Continues To Dive Deeper Into Tablets, Seeking Alpha, Aug. 8, 2014, http://seekingalpha.com/article/2402725-nearly-2-billion-in-the-hole-microsoft-continues -to-dive-deeper-into-tablets [25]: Deskovich V., Microsoft: A Monopoly No More? Seeking Alpha, Jul. 11, 2014 http://seekingalpha.com/article/2309835-microsoft-a-monopoly-no-more [26]: Gill R., Intels Core i5-655K & Core i7-875K: Overclocked and Analyzed, AnandTech, May 28 2010, http://www.anandtech.com/show/3742/intels-core-i5655k-core-i7875koverclocked-and-analysed-/2 [27]: Shimpi A. L., AMD Beema/Mullins Architecture & Performance Preview, AnandTech, April 29, 2014, http://www.anandtech.com/show/7974/amd-beema-mullins-architecturea10-micro-6700t-performance-preview 7. References (4) [28]: Wilson S., & Wigginton C., Making open innovation work in mobile - Insights from the semiconductor industry, Deloitte University Press, July 24v2013, http://dupress.com/articles/making-open-innovation-work-in-mobile/ [30]: Arora P., Wait, Microsoft Is Not Killing The Surface RT Lineup? Seeking Alpha, Aug. 25, 2014, http://seekingalpha.com/article/2447735-wait-microsoft-is-not-killing-the-surface-rt-lineup [31]: Hodgins K., Apple Maintains Narrowing Lead in Tablet Market Share, MacRumors, May 1, http://www.macrumors.com/2014/05/01/apple-tablet-market-share-1q14 [32]: Arora P., Wait, Microsoft Is Not Killing The Surface RT Lineup? Seeking Alpha, Aug. 25, 2014, http://seekingalpha.com/article/2447735-wait-microsoft-is-not-killing-the-surface-rt-lineup [33]: Eul H., & Bell M., Mobile at Intel, Investor Meeting 2012, Intel, http://www.cnx-software.com/pdf/Intel_2012/2012_Intel_Investor_Meeting_Eul_Bell.pdf [34]: Qualcomm dominates smartphone chip and baseband, tablet processor markets, Mobile

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