AP007 How to Monetise Infrastructure & Platform The Changing Datacenter Understanding the Hybrid Cloud Opportunity Kristian Wares, Datacentre Solution Sales Specialist Nick Ward, Cloud Solution Sales Specialist Agenda Market trends and dynamics Technology that addresses those trends Windows Server 2012 Windows Azure System Center SP1 Sales scenarios Infrastructure Management Deep
Application Management Service Delivery & Automation Private Cloud Hosted Cloud Public Cloud Basic Standardised Rationalised Dynamic Infrastructure Management
Deep Application Management Service Delivery & Automation Market Opportunity Services Hybrid IT Hybrid Cloud Basic Standardised Rationalised Dynamic What Is Happening In The
Cloud? $ Virtualization The Cloud OS Modern platform for the worlds apps Identity Transforms datacenter Enables modern apps Unlocks insights on any data Empowers people-centric IT Development Data
DevOps and mgmt One platform for all segments Enterprise Enables small businesses around the world Mid Powers many of the worlds largest market datacenters Delivers value to organizations of all sizes Small Business Virtualization Virtualization Management
Automated Virtualization & Management Automated Virtualization & Management, Private Cloud First Server Windows Server System Center 8 Market Trends Driving the Opportunity Server
Market 1 server every 5 mins Data Centre Virtualised Investments Hosts 20% YOY Management Software Move to IAAS IAAS Market Source: IDC, Microsoft, Forrester 10% YOY
Windows Server 15% YOY Hyper-V Share System Center +9% 3X market 100% YOY 426% Azure SPLAR +50% Technology Enabling the Cloud OS Windows Windows AzureSystem Server Center SP1 2012
Windows Server 2012 Bring out SP impact extra slide? Cloud Optimize Your IT Windows Server 2012 can you say cloud? Richard Fichera | Forrester Research Beyond Virtualization The Power of Many Servers, the Simplicity of One Every App,
Any Cloud Modern Work Style, Enabled Nothing from Microsoft, and I mean literally nothing, has ever been this Jason Perlow | ZDNet ambitious. Why Windows Server 2012 is a game changer. More than a Pott few| The Register Trecor tweaks Never before
One consistent platform You can offer Key features 1 Complete VM mobility without SAN or clustering Network Virtualization & Shared Nothing Live Migration 2 High availability without complicated 3rd-party plug-ins Free In-the-Box VM Replicas, NIC Teaming 3
Unparalleled scalability & VM Density The largest virtual disks in the market 64 TB 4 Virtual storage pools with commodity storages Storage Spaces & advanced storage enhancement 5 Increased SAN performance with fast storage access Virtual Fiber Channel and off-loaded data transfer 6
Secure multi-tenancy & resource metering Hyper-V Extensible Switch, Resource Metering, QoS 7 Anywhere & any device access Remote Desktop Services and VDI improvements Technology Enabling the Cloud OS Windows Windows AzureSystem Server Center SP1 2012 Windows Azure World-Class by
Design Physic al Featur es GeoDistributi on Platform Availability and Security Complian ce and DR 99.9% uptime, financially-backed SLAs State-of-the-art security and access Physical facilities haveinbroad
Multiple data centers different Highly available platform services24X7 control. 200+ services delivered compliance geographiescertifications Service isolation virtualized Leading innovatorover in power efficiency Local Service-level and geo-replication
compliance on near-term compute 2,000+ people in engineering and roadmap and network Redundant platform services and operations and 2.3B + in cloud failover Preparedness, testing, refinement Clear boundaries and multiple lines of infrastructure defense
Windows Azure North Central US, S. Central US, N. Europe, W. Europe, E. Asia, S.E. Asia + 24 Edge CDN Locations Windows Azure By the Numbers Technology Enabling the Cloud OS Windows Windows AzureSystem Server Center SP1 2012 WSMM || Microsoft System Center 2012 Productive
Infrastructure Predictable Applications Your Cloud WSMM || 19 System Center 2012 SP1 Windows Azure Virtual Machines Windows Server 2012 Developer Operations Service Provider Cloud Productive
Infrastructure Predictable Applications Your Cloud WSMM || Hybrid Cloud Enterprise Customer Microsoft System Center 2012 App Controller Private Cloud Your Cloud Service Provider Cloud
Windows Azure WSMM || Sales Scenarios WSMM || Sell Key Private and Hybrid Cloud Scenarios Infrastructure Management Integrated management to configure, provision, monitor, operate physical, virtual, cloud
Deep Application Management Deliver Predictable Application SLA through Deep Application Insight Service Delivery and Automation Deliver Scalable and Reliable Datacenter Services through Orchestrated Workflows Microsoft Private Cloud Microsoft Complete Microsoft Private
Cloud Private Cloud - System Center, Windows Server, Hyper-V deployment/migration Azure Key Datacentre Scenarios Technology FY13 Azure Sales Scenarios Cloud Storage Targeting PaaS + IaaS
1 Cloud Storage & Recovery 2 MS Product Deployment 3 Datacenter Extension 4 Solutions 5 Hybrid App Development Archiving Disaster SharePoint SQL Server & App lift &
ISV/ SI Web Apps & Test and Dev. Industry LOB, BI, & Big recovery Sales Cycle IaaS WS shift Shorter/ Simpler
Prioritize 1.Microsoft shops (.Net, Systems Center) 2.Light/ moderate AWS users 3.Customers looking to rapidly test/ deploy new MS products ( SQL, SP, WS) Solutions Solutions HPC Data Longer/ More Complex Avoid 1.Heavy regulatory restrictions 2.Unix 3.Legacy Tier 1 LOB apps (e.g., SAP) Take-aways
Market trends are driving the move to IAAS on premise, partner hosted & public cloud Windows Server, System Center & Windows Azure are the enabling technology Infrastructure & Platforms Track Wed 11.45 P9AP004 P11 Dealing with the data deluge Understanding the application platform opportunity AP025 Thu 10.15 P9Unlocking
the P11 Application Platform Opportunity in FY13 Executing Together Wed 10.15 P11 Thu 09.15 P11 P9- P9- AP031 Changing the Customer Conversation
Positioning for Joint Success Thu 11.45 P11 P9- Platforms AP001 The New Era of Hybrid IT AP028 Unlocking the Hybrid Cloud Opportunity in FY13 Executing Together Infrastructure AP007
The changing datacentre Understanding the hybrid cloud opportunity Cloud Networking Event Want to get into the Cloud via Services from White Label Hoster Join Us 5:15pm Kick Off P9 BCEC Plaza Level 5:30pm Presentations From 2 * Providers 6:00pm Networking 7:00pm Close Visit the Microsoft Showcase: See | Learn | Connect
Exhibitors & Sponsors Services & Devices Infrastructure & Platforms Business Applications Immersion Experiences Partner Network Infrastructure & Benefits Platforms Presales support Technical and Sales training Competency Changes Server Platform Exam Changes (Nov12) Management & Virtualization Exam Changes (May1 Build Your Capabilities Visit the Partner Learning Center!
http://aka.ms/partnerlearning $ Solution Incentive Program Incentives available for Windows, Lync, SQL Server and System Center Your feedback is important to us To score this session Visit aka.ms/connect
