Visualize Executive Brief 1 iRise Company Confidential 2012

Visualize Executive Brief 1 iRise Company Confidential  2012

Visualize Executive Brief 1 iRise Company Confidential 2012 All rights reserved. Table of Content Current Environment and Goals* Capture Your Thoughts Conference Highlights Key Quotes Lessons Learned iRise Value Proposition External Proof and Validation Customer Best Practices Sample Case Studies and Real Customer Results Internal Proof Sample Deliverables* Professional Services *These sections are for you to complete with your iRise account team based on your experiences during Visualize as well as the iRise value proposition specific to your company. 2 iRise Company Confidential 2012 All rights reserved. Current Environment and Goals Our company is a:

Current Customer Potential Customer iRise Partner We have _______ iRise Users During the SDLC, we currently use (check all that apply): 3 Microsoft Word Microsoft Excel Microsoft Visio IBM Rational HP Quality Center CaliberRM

Jira iRise Studio iRise Reader iRise Definition Center iRise for Reporting iRise Content Modules iConnect iBlocs iRise CodeGen iRise Adoption Center ________________________ ________________________ ________________________ ________________________

iRise Company Confidential 2012 All rights reserved. Current Environment and Goals As an organization, we face these challenges: Rework Missed or Misunderstood Requirements Lengthy Time to Market Inaccurate estimates and timelines Delayed User Acceptance Dispersed Stakeholders Poor relationship between IT and Business ________________________ ________________________ ________________________ ________________________ Goals and Opportunities for iRise: 4

Reduce Rework Cut Project Costs Improve IT and Business Relationship Accelerate Delivery Build Higher Quality Software Consolidate Applications Optimize Global Sourcing Improve User Experience ________________________ ________________________ iRise Company Confidential 2012 All rights reserved. Sample Current State/Goals Slide Business & I T Feedback + Value Dimensions TOC Why Should Other Lines of Business Expand the Use of iRise?

In order to assess the value of iRise across the organization, feedback was gathered across 5 business initiatives where iRise was used. A summary of the results is provided below. See Appendix for detailed Case Studies. LeadershipGoals iRise Functional Benefits 1 2 3 4 5 6 A B C Reduce Initiation Time Reduce Elaboration

Time Reduced Rework D Higher Quality E Positive Biz Partner Feedback Business Initiative Results with iRise. Excerpt from stakeholder discussion. Improved Requirements Definition ... turn around changes faster. Improved

Application Quality/Usability ... a better product having used iRise. Improved Team Communication ... an easy way to talk through changes. Improved Requirements Accuracy ... identify and correct issues earlier. ... reduced the amount of questions. More Complete Requirements ... simulation prompted new thinking. Accelerated Innovations

1 5 iRise Company Confidential 2012 All rights reserved. 1 Conference Goals Who do you want to meet during Visualize? iRise Executive Team iRise Platform Product Team iRise Adoption Services iRise Account Manger Similar Customer iRise Partners _______________________ _ _______________________ _ _______________________ _ What topics do you want to learn about at Visualize?

Modeling for Beginners Advanced Modeling iRise Platform - iBlocs iRise Platform - CodeGen iRise Platform - iConnect Integrations iRise for Agile iRise and Innovation 6 User Experience Stakeholder Reviews iRise at Other Customers

Workshop Facilitation Team-Based Modeling The Consumerization of IT iRise Product Roadmap iRise Company Confidential 2012 All rights reserved. Mobility iRise for SAP Blueprinting 101 _______________________ _ _______________________ _ _______________________ _ Join the Conversation Follow @iRiseTeam and read tweets from Visualize. Attendees shared thoughts on specific sessions, pictures of speakers, pictures of attendees, one-liners from sessions, people they met up with, classes they attended, etc.

7 Twitter @iRiseTeam, @iRiseCEO, #Visualize2012 iRise Facebook Page: https://www.facebook.com/iRiseCommunity iRise Newsletter Sign up at www.iRise.com iRise Community - http://community.irise.com/irise You Tube Channel - http://www.youtube.com/iRise iRise Company Confidential 2012 All rights reserved. Captured Thoughts from the Conference 8 iRise Company Confidential 2012 All rights reserved. Day 1 Highlights External Proof and Validation Day 1 included Modeler and Expert certification sessions, workshops on CoInnovation, iConnect, iBlocs, and Adoption Center best practices, plus a hands-on CodeGen lab. Review and/or download copies of the presentation material from the Visualize 2012 website http://www.irise.com/visualize2012/agenda.htm

9 Co-Innovation Session users discussed requirements, the review process and dream features with the iRise Product Development team. Download the presentation: Co-Innovation Session iBloc Workshop Jeff Kongthong, iRise, led users through the step by step process for creating and using iBlocs. Download the presentation: iBloc Workshop, view the session recording and download the assets from the Visualize 2012 website. iConnect Workshop Pete Indelicato and Michael Hughes, iRise with Chad Hahn, Square One, led an overview and hands-on example of everything iConnect has to offer. Download the presentation: iConnect Workshop, view the session recording and download the assets from the Visualize 2012 website. iRise Company Confidential 2012 All rights reserved. Day 2 Highlights External Proof and Validation iRise CEO and Co-Founder Emmet B. Keeffe III kicked off Day 2 followed by general sessions including Innovating at Formula One Speed, Toy Inventing in the 21 st Century, iRise and the Community and Mission Possible. Afternoon breakout sessions included three tracks: New User/General iRise, Advanced/iRise Extended and Case Studies.

Review and/or download copies of the presentation material from the Visualize 2012 website http://www.irise.com/visualize2012/agenda.htm 10 Innovating at Formula One Speed Graeme Hackland shared the history of the Lotus F1 Team and the FIA Formula 1 World Championship as well as the Team's IS Strategy, including issues they face and how they accelerate innovation. Toy Inventing in the 21st Century: Prototypes and Plastic vs. the Attention Economy Atomocom founder Bill McIntyre discussed what it's like to be an independent toy inventor in 2012, describing the inventing process from toy concept and design to prototypes and pitch meetings. iRise Company Confidential 2012 All rights reserved. Day 2 Highlights External Proof and Validation 11 iRise and the Community Chad Hahn shared how iRise has helped Square One and StemForce Technology to develop a program that uses visualization to train

people on the ASD spectrum in software development and testing . Mission Possible: From Concept to Code in 30 Minutes the iRise team led a LIVE modeling and review session starting with a concept discussion, simulating the application, generating the functional specification and finally using iRise CodeGen to create working HTML code all in 26 minutes. iRise Company Confidential 2012 All rights reserved. Day 2 Highlights New User/General iRise External Proof and Validation 12 Going Beyond the Visual Chai Riphenburg, iRise, explored how you can change the way you think about requirements and how to leverage the power of visualization across platforms. Download the presentation: Going Beyond the Visual and assets from the Visualize 2012 website. Communication is Key: Creating Awareness, Mobilizing the Organization, and Creating Momentum Suellen Garr, iRise, led a conversation about the best

practices that iRise and our clients have used to help sell iRise internally. Topics included the importance of communication, keys to effective communication and best practices. Download the presentation: Communication is Key and assets from the Visualize 2012 website. iRise for Agile Terry Zappulla, iRise, described the benefits of the iRise Enterprise Platform in an Agile environment by first taking a look at Agile itself and then exploring how iRise fits. Terry also shared best practice examples from iRise customers. Download the presentation: iRise for Agile iRise Company Confidential 2012 All rights reserved. Day 2 Highlights Advanced/iRise Extended External Proof and Validation 13 Preparation and Planning: Making the Most of Your Time with Stakeholders Keith Schamis, iRise, discussed the right time to visualize, how to scope a workshop, matching the level of fidelity to the business need and optimizing workshop logistics. Download the presentation: Preparation and Planning

Workshop Facilitation: Get it Right the First Time and Keep Them Coming Back for More Joshua Wexler, iRise, shared tips for workshop facilitation, including breaking the ice, learning to listen and the 4 killers of meetings. Download the presentation: Workshop Facilitation Team Based Modeling: The Whole is Greater than the Sum of the Parts Carson Miller, iRise, used General Session Mission Possible as a foundation for applying team based modeling to your projects. Download the presentation: Team Based Modeling iRise Company Confidential 2012 All rights reserved. Day 2 Highlights Case Studies External Proof and Validation 14 Global Collaborative Design in New Software Development Michael Newman and Adrienne Zarn from Emerson Network Power/Avocent Products and Services shared how they used iRise to capture requirements to produce a successful software product in an Agile environment across a globally diverse team.

"Saving Lives" featuring M.D. Anderson Sherry Preston, ODell Hutchinson, Irene Powell and Micah Vo from M. D. Anderson Cancer Center shared their iRise stories and lessons learned, focusing on embracing change, mastering technology and elevating patient care. Download the presentation: "Saving Lives Leveraging iRise in a Visualization Hub Paul Holland, National Grid and Ian Kirkpatrick, IBM UK Limited discussed their concept of a Visualization Hub, the conceptual and physical space for project teams to bring a project together to jointly explore options and visualize and define requirements. Watch the video on the Visualize 2012 website http://www.irise.com/visualize2012/agenda.htm iRise Company Confidential 2012 All rights reserved. Day 3 Highlights External Proof and Validation iRise CEO and Co-Founder Emmet B. Keeffe III opened Day 3 followed by general sessions including Three Technology Trends Driving Innovation, an executive panel on The Consumerization of IT, Getting Start-UpsStarted, iRise Product Update and Roadmap, and a Partner Showcase and Speed Demos. Afternoon breakout sessions included three tracks: New User/General iRise, Advanced/iRise Extended and Packaged Applications. Review and/or download copies of the presentation material from the Visualize 2012 website http://www.irise.com/visualize2012/agenda.htm

15 Three Technology Trends Driving Innovation: SAP and iRise Collaborate to Leverage Technology for Customer Business Transformation Stephen Spears, Senior Vice President and General Manager at SAP, AG, addressed how technology trends are defining the industry, and how SAP and iRise can help you bring continuous innovation to your company. He shared details about SAP's close collaboration with iRise to help every customer become a best run business. iRise Company Confidential 2012 All rights reserved. Day 3 Highlights External Proof and Validation Executive Panel: The Consumerization of IT moderator Emmet B. Keeffe III, CEO and Co-Founder, iRise, led the Executive Panel on a discussion about the current IT landscape and innovation in todays volatile economy. Panel members included: 16 Toby Redshaw, Kevington Advisors and Former CIO, American Express Dan Priest, Former CIO & VP, Toyota Financial Services Bryan MacDonald, Partner, Wilton & Bain

iRise: Getting Start-Ups...Started Eli Bozeman and Joshua Wexler, iRise, discussed the iRise for Entrepreneurship program designed to help unfunded startups and nonprofit organizations. iRise Product Update and Roadmap the iRise product team provided a sneak peek at the new features being released in iRise v8.11 as well as insight into plans for iRise in 2013. iRise Company Confidential 2012 All rights reserved. Day 3 Highlights New User/General iRise External Proof and Validation 17 iRise Mobile: There's an iRise App for That! Kirsten Stevens, iRise, walked users through iRise mobile technology, including the steps for creating a mobile simulation, how to review the simulation in a browser and on-device, and sample simulations. Download the presentation: iRise Mobile

Visualization Asset Library: Do I Need it? How-To, Best Practices and Lessons Learned Eleanor Eng, iRise explained what a visualization asset library really is and how/when to create and use it. The session also included an asset library case study from ADP and best practices across organizations. Download the presentation: Visualization Asset Library iRise Company Confidential 2012 All rights reserved. Day 3 Highlights Advanced/iRise Extended External Proof and Validation 18 Capturing and Managing Feedback: Effective Online and Offline Feedback Gathering Eli Bozeman, iRise, shared tips for capturing and managing feedback, including why it matters,

learning to capture feedback and analyzing the feedback you receive. Download the presentation: Capturing and Managing Feedback iRise and Automation: The Nuts and Bolts of the Software Development Lifecycle Michael Hughes, iRise, discussed how to leverage the iRise Platform beyond visualizing requirements, including documentation, generating code and downstream integrations. The session also included a sneak peek into whats coming. Download the presentation: iRise and Automation iRise Company Confidential 2012 All rights reserved. Additional Customer Success Stories FedEx faced a training challenge and found a new approach using iRise. FedEx tells their success story on p.24. CenterPoint Energy faced a communication challenge between IT and the Business and used iRise throughout the SDLC at varying levels of fidelity to bridge this gap. CenterPoint Energy tells their success story on p.33. Additional Success Stories Coming Soon 19 iRise Company Confidential 2012 All rights reserved. Key Quotes

Catch up on and/or join the conversation Twitter @iRiseTeam, @iRiseCEO, #Visualize2012 iRise Facebook Page: https://www.facebook.com/iRiseCommunity Michael at Emerson doesnt position iRise as change because people dont like change. He positions it as cool. Emmet B. Keeffe III, CEO and Co-Founder, iRise 20 iRise Company Confidential 2012 All rights reserved. Key Quotes Were at this unprecedented moment to really meet the needs of the business. Emmet B. Keeffe III, CEO and Co-Founder, iRise We wanted a different engagement model. iRise made technology cool again. Dan Priest, Former CIO and VP, Toyota Financial Services 21 iRise Company Confidential 2012 All rights reserved.

Key Quotes The traditional problem with software is we spend too long 3 months on the requirement document, another month to generate the tech spec now 4 months have passed, no code has been written and we find requirements are missing, wrong Graeme Hackland, IT/IS Director, Lotus F1 Team If a picture is worth a thousand words, then an interaction is worth 50 thousand pictures. Michael Newman, Human Centered Design Manager, Emerson Network Power iRise is the perfect tool for Blueprint. Stephen Spears, SVP, ADI and ALM Software, SAP Every time we brought someone to our innovation lab, we showed them iRise because we wanted to start a different kind of dialog. Dan Priest, Former CIO and VP, Toyota Financial Services Innovation is from two Latin words that mean make stuff new. Toby Redshaw, Kevington Advisors and Former CIO, American Express 22 iRise Company Confidential 2012 All rights reserved. Lessons Learned What did you learn at Visualize? Catch up on and/or join the conversation Twitter @iRiseTeam, @iRiseCEO, #Visualize2012 iRise Facebook Page: https://www.facebook.com/iRiseCommunity 23 iRise Company Confidential 2012 All rights reserved.

FedEx Success Story 24 iRise Company Confidential 2012 All rights reserved. 02/19/2020 INNOVATION IN TRAINING USING IRISE Business Systems Design & Governance Data Governance 25 I N N OVAT I O N I N T R A I N I N G U S I N G I R I S E 02/19/2020 A TRAINING TRAINING CHALLENGE CHALLENGE A An operational training solution was needed for a team of data

stewards who cleanse the attributes of data records, resulting in higher accuracy of data. Training new agents on the enterprise tool and the cleansing procedures contained gaps and obstacles, which prevented an optimal learning experience 26 I N N OVAT I O N I N T R A I N I N G U S I N G I R I S E 02/19/2020 AN ANALYSIS ANALYSIS OF OF PROBLEMS PROBLEMS AN Score Environment Instability 9.09% 11.36% No Consistent Accounts 20.45%

Uncontrollable Environment No Training Evaluation For Users 18.18% Static Training Material 11.36% 13.64% No Interactivity for System 15.91% Material Flow Not Logical 27 I N N OVAT I O N I N T R A I N I N G U S I N G I R I S E 02/19/2020 A VIEW VIEW INTO INTO THE THE FUTURE FUTURE A Current Current State

State Training Training environment environment difficult difficult to to use; use; not not always always available available when when needed. needed. Inconsistencies in account records during training; no example records Inconsistencies in account records during training; no example records for for training. training. Material Material is

is difficult difficult to to update update and and delivery delivery method method is is inconsistent. inconsistent. Customer Customer Impacts Impacts No No immediate immediate knowledge knowledge assessment assessment and and feedback. feedback. Course

is limited to PowerPoint presentations Course is limited to PowerPoint presentations and and offers offers no no real real interactivity. interactivity. System instability interrupts training. System instability interrupts training. Desired Desired State State Computer-based Computer-based training training with

with simulated simulated system system functionality. functionality. IT-independent platform with consistent records for IT-independent platform with consistent records for training. training. Knowledge reviews after each module for user. Knowledge reviews after each module for user. Structured Structured modules modules for for logical logical flow flow of of training

training material material and and user user experience. experience. 28 I N N OVAT I O N I N T R A I N I N G U S I N G I R I S E 02/19/2020 A SNAPSHOT SNAPSHOT OF OF PLANNING PLANNING A Business Reason Project Scope Develop a progressive training environment for new agents to learn by creating a web-based, interactive method for instructing data operations system, research, and data cleansing procedures. In-Scope: Web-based training

application, containing modules, knowledge assessments, simulations, and consistent examples of records for research and cleansing. Out-of-Scope: Knowledge assessment provides extended feedback on every answer. Expansive number of record examples for agent to research and cleanse. Research mechanisms built into application. Goals Migrate from static PowerPoint presentations and lectures to interactive, computer-based training. Simulate system functionality without 29 relying on an IT testing environment. I N N OVAT I O N I N T R A I N I N G U S I N G I R I S E Improve efficiency for both trainer and user by creating a hands-on, 02/19/2020 A NEW

NEW APPROACH APPROACH USING USING A IRISE IRISE The strategy: Expand and re-invent the current agent training by creating an interactive, computer-based training program. The solution: Integrate iRise simulation software into the end-result Mimics graphical user interfaces Allows user interactivity Requires no programming experience 30 I N N OVAT I O N I N T R A I N I N G U S I N G I R I S E 02/19/2020 A SUCCESSFUL SUCCESSFUL A IMPLEMENTATION IMPLEMENTATION

Execution of the iRise Data Steward training yielded positive results as reported by the first group of agents and managers. What the users have said about the iRise simulation: Instructional Instructional time time effectively effectively [utilized] [utilized] to to maximize maximize student achievement. student achievement. Quizzes Quizzes after after each each module module provide provide immediate immediate reinforcement of knowledge gained. reinforcement of knowledge gained.

Course Course materials materials taught taught in in stages stages allow[s] allow[s] the the agent to build his or her knowledge. agent to build his or her knowledge. iRise iRise module module is is available available for for recurrency recurrency training. training. 31 I N N OVAT I O N I N T R A I N I N G U S I N G I R I S E

02/19/2020 A TIME TIME TO TO REFLECT REFLECT A 32 I N N OVAT I O N I N T R A I N I N G U S I N G I R I S E CenterPoint Energy Success Story 33 iRise Company Confidential 2012 All rights reserved. Story of CenterPoint Energy Ellen Baker (Apex Systems) Consultant hired for iRise Expertise Who is CenterPoint Energy? CenterPoint Energy is a leading energy delivery company CenterPoint has a large call center and they were building some of the functions for a Customer Self Service area

We used iRise to be able to show stakeholders what they screens would look like Challenge that brought CenterPoint Energy to iRise Something would get coded and would go into production and then business would say that was not what they wanted CenterPoint Energy employees are visual thinkers CenterPoint Energy have a lot of diverse groups and need to get requirements upfront and translated into screens for alignment They are visual people and do not know what they want until they see it The business loves iRise because they now see what they are getting With iRise, they can reset before too far along in project Platform Usage At CenterPoint Energy, 6 people use studio and around 30 people use Definition Center for reviews The stakeholders now see and experience their vision and they can alter what they want

immediately oh, that is clunky! Stages of Lifecycle CenterPoint Energy start developing the iRise simulation in requirements and then the simulation is refined continually all the way through the lifecycle CenterPoint Energy use iRise to get sign off with VPs and Managers BA gets the requirements and designs it functionally Design comes in and makes the simulation pretty Developers use for technical feasibility and development scope QA writes test scripts against the simulation Training managers use the simulation for training manuals Affects on project End to end cycle time is about the same but more time is spent up front and requirements is taking longer but coding is shorter This is a good investment. There are too many people in the requirement process We get alignment through working sessions with iRise simulations iRise is essential for this process because of all the diverse people

Levels of fidelity CenterPoint Energy starts out low fidelity and then gets to high fidelity very quickly because people are visual and want to see things We get to high fidelity because it clarifies the expectation much faster than low fidelity Costs are reduced Costs for the project are much less because there are less defects Development time is expensive; with iRise we are spending less time in development so costs are less Collaboration increased People tend to rely on each other more because they are seeing more and there is not as much division across areas The process has become more of a team effort and all are responsible for success iRise creates more accountability Business stakeholders love it Process improvements iRise helped the project manager to estimate better and now has a lot more visibility into what is going on in the project

We also have fewer change requests from stakeholders late in the cycle. We don't have as much "That's not exactly what I wanted We also have fewer defects because the developers are on the same page as the rest of the team Measuring Success Web project phase 1 (before iRise) 1000 total defects Web project phase 2 (after iRise) 6 total defects The Call Center project was very successful At the present time, customers have an easier time making changes than the call center reps Would we use iRise again? Our next project is the CRM implementation iRise is slowly becoming the norm in the organization and it is now expected that CenterPoint Energy teams use iRise on all web projects iRise empowers businesses to define and build better software in less time by using visualization to drive more effective application

development processes. 47 iRise Company Confidential 2012 All rights reserved. What is the iRise Enterprise Platform? Create fully functional simulations of software applications that look, feel, and behave like the real thing without writing a single line of code Collaborate with all project stakeholders to ensure business alignment and technical feasibility prior to development Accelerate downstream activities by generating specifications, code and integrating into other SDLC platforms 48 iRise Company Confidential 2012 All rights reserved. Collaborative Visual Software Delivery Real-Time, Team-Based Collaboration Analysts Designers Developers

Create/Iterate Create/Iterate Simulation Simulation Plan/Prepare Plan/Prepare Architects QA Teams Gather Gather Feedback/Consensus Feedback/Consensus Business Stakeholders Generate Generate Deliverables Deliverables Accelerated Project Delivery Project Scenarios Reusable Content

Roles / Responsibilities 49 Capture Feedback / Screen Layouts Data Flow Iterate Validate Solution w/ Business Rules Discover Requirements Stakeholders & Users iRise Company Confidential 2012 All rights reserved. Docs & Specs

UI Code QA Test Scripts Training Content What Can You Simulate With iRise? Web 2.0 & Rich Internet Applications Desktop Apps & Enhancements Mobile Applications 50 Packaged Applications iRise Company Confidential 2012 All rights reserved. iRise Enterprise Platform Conceptual Architecture iRise Studio iRise Reader iRise

Definition Center Powerful Reporting iRise Content Modules iConnect and iBlocs iRise Connect iRise CodeGen iRise Adoption Center Extensible platform with webservice APIs and custom

visual components Pre-built connections to leading requirement managemen t tools Generate application code aligned to enterprise standards Track, manage and sustain iRise adoption Usage Model Elicit, capture and document requirements 51

Offline review of simulations Globally accessible visualization hub Canned and custom reporting Prebuilt content for industry platforms including mobile iRise Company Confidential 2012 All rights reserved. External Proof and Validation 52 iRise Company Confidential 2012 All rights reserved.

Customer Best Practices Enterprise Transformation Using iRise at UPS UPS (NYSE: UPS) has transformed their application development design and development process by adopting visualization as a standard across all lines of business and hundreds of business analysts. All application development projects with a user interface are now required to be visualized as a standard procedure within UPS. Leveraging application simulation to get the right applications to market faster, with lower costs, is a fast becoming a proven strategy. In order to get the most out of this kind of transformational technology, organizations need to also focus on the people and process challenges. Watch the Video 53 iRise Company Confidential 2012 All rights reserved. Customer Best Practices Simulation in a Global Environment at General Motors After successfully using visualization to consolidate 200 separate dealer support systems into one global portal, General Motors adopted iRise for all application development and mandated the use of visualization as the standard way to communicate with global sourcing partners. "For a century, GM has successfully and consistently built high quality cars and trucks by first creating product simulations or models. Applying this expertise to visual modeling of software

enables GM to deliver increasingly collaborative, innovative and user-centric products to our employees and customers. We are glad to be working with a strong ecosystem of partners to standardize IT visual modeling across our enterprise and the industry." - Fred Killeen, Chief Systems & Technology Officer Leveraging application simulation to get the right applications to market faster, with lower costs, is a fast becoming a proven strategy. In order to get the most out of this kind of transformational technology, organizations need to also focus on the people and process challenges. Watch the Video 54 iRise Company Confidential 2012 All rights reserved. Customer Best Practices Adoption at Major Telecommunications Company After receiving constant feedback from the business that time to market was too slow on development initiatives, the decision was made to transform the software delivery process. The customer discovered requirements visualization as a missing link, piloted iRise across eight programs and launched controlled introduction to empower 200 visualization experts across all lines of business. After confirming dramatic acceleration to software delivery through the reduction of requirements cycle time and rework, the customer made the decision to roll out iRise across the enterprise and empower more than 1,000 visualization experts. Driving Momentum at a Major Financial Institution After two years of minimal development spending during the recession, finding a way to dramatically accelerate development was critical rolling into the next year. The Business Analyst role was first determined to be strategic and the customer re-organized all 500 of their BAs. The

customer then piloted iRise on a business critical trade browser initiative and made initial pilot investment to train and mentor 50 BAs on iRise. After validating a 50% acceleration and improved user experience, the customer made an enterprise decision to empower all 500 BAs with iRise. 55 iRise Company Confidential 2012 All rights reserved. Customer Best Practices Downstream Acceleration at Regional Retailer/Distributor Tight margins at a regional grocery store chain force IT to pinch pennies, resulting in the constant search for incremental productivity gains. The customer piloted iRise to transform their requirements definition process and accelerate communication of requirements to their new global sourcing partners. After successfully using iRise on several projects, they made the decision to standardize on iRise. During the first 12 months, they transformed their people process and technology. During the next 12 months, 100% of projects will be leveraging visualization, and 100% of business analysts have been trained and mentored on how to use iRise. Leveraging iRise for Training at Major Food Distributor The customer first leveraged iRise on a global SAP ERP consolidation and delivered the program on-time and onbudget. The customer later standardized on iRise and leveraged visualization to accelerate change management and deliver user training to over 1,000 users in parallel to realization. The customer realized savings by not having to stand up a duplicate production environment. The training simulation was also used as a baseline for visualizing future enhancement. 56 iRise Company Confidential 2012 All rights reserved.

Case Studies 57 iRise Company Confidential 2012 All rights reserved. Sample Case Study Implementing Pattern Libraries at JPMorgan Chase A stalwart in the financial services world, JPMorgan Chase (NYSE: JPM) has used iRise successfully on a broad range of projects including eCommerce initiatives and internal portals. Monica Longmire is a key participant in the integration of visualization into JPMorgan Chase's software development process. Monica focuses on usability for internal applications that are used by over 200,000 JPMC employees around the world. In this case study, Monica focuses on the rapid adoption of iRise at JPMC, including the development of an Interaction Pattern Library - a set of reusable components that are shared through the iRise Definition Center. Pattern libraries are an effective way to enforce usability best practices as well as corporate branding standards throughout a diverse set of business units. The net effect is that customers and employees are presented with a consistent experience at the bank, no matter where they do business. Watch the Video 58 iRise Company Confidential 2012 All rights reserved.

Sample Case Study The Wall Street Journal profiles how iRise helped UPS support the London Olympics Heres an amazing stat: UPS created applications to support the 2012 London Olympics that helped move over 30 million pieces of equipment. In the recent Wall Street Journal article How UPS CIO Dave Barnes Spends $1 Billion, Barnes credits iRise visualization technology with helping to make this important process an incredible success. One of the key benefits of the iRise enterprise platform is that it serves as a central communication platform to drive all phases of the software development life-cycle, from the concept phase to launch. Along the way, it allows both the business and its stakeholders to test drive applications before building them. In the article, Barnes talks about how iRise helped his application development team demonstrate various applications and workflow process to the Olympic organizing committee before they were actually coded. For such a large and important event like the Olympic games, there is little room for error. The ability to demo apps to the committee and accurately confirm they were building the right solution was key. You end up building better software, driving a better customer experience and you get better results by doing it this way. Barnes said. Continued Next Page 59 iRise Company Confidential 2012 All rights reserved. Sample Case Study The Wall Street Journal profiles how iRise helped UPS support the London

Olympics (cont) The WSJ article also details the greater emphasis UPS now places on mobile apps, something that iRises powerful mobile capabilities (including on device review) also helps with. Previously UPS would create applications for the desktop first, and then focus on mobile. Now they see mobile as a natural extension of their applications. They pair iRise with their teams Agile development process, which lets UPS visualize during the requirements gathering stage and accelerate development cycles. The overall message is that UPS faces a very competitive market, high customer expectations, and a greater shift to online ordering. Barnes understands that UPS wouldnt be able to achieve its strategic objectives without technology driving every aspect of it, allowing them to move much faster, with greater efficiency. Were proud iRise has played a big part in this process. The full Wall Street Journal article can be found here (subscription required): http://professional.wsj.com/article/SB10000872396390444914904577619672505895352.html?m od=WSJ_qtoverview_wsjlatest&mg=reno64-wsj A WSJ blog post on the article can be found here (subscription required): http://blogs.wsj.com/cio/2012/08/29/how-ups-cio-dave-barnes-spends-1-billion/ 60 iRise Company Confidential 2012 All rights reserved. Real Enterprise Results From iRise Speed: Accelerated time to market across application portfolio by 20% on average. Speed: Achieved on average 50% reduction in requirements gathering time.

Cost: Estimated net project savings of 15% per project Quality: 95% requirements accuracy obtained on projects Cost & Speed: $2.5M saved on first project; delivery time cut by 9 months Efficiency: Produces 20% more software for the same cost Innovation: The ability to dynamically and visually show what a developing product will look like generates a lot of excitement and speed in the front-end processes. Thats the primary time when youre working with business. This was an investment we couldnt afford not to make. (CIO Rob Carter) 61 iRise Company Confidential 2012 All rights reserved. Customer Metrics supporting iRise Customer 62 Payback AAA Insurance 20-30% Reduction of project cost Cardinal Health

15%25% Reduction in definition time CitiGroup 88% Time reduction in task analysis & documentation Comerica 80% Reduction in requirements-related defects CompuCredit 50% Reduction in requirements cycle time 25% Reduction in overall SDLC KeyBank 30% Increase speed to market M.D. Anderson 50% Increase speed to market Merrill Lynch 49% Reduction in overall SDLC

Sentara 50% Reduction in requirements cycle time Sprint 20% Reduction in SDLC Wachovia 58% Reduction in customer support contact rate WaMu 25% Acceleration of the development cycle iRise Company Confidential 2012 All rights reserved. Internal Proof Sample Deliverables 63 iRise Company Confidential 2012 All rights reserved. Sample Value Engineering Study

Within the Software Development Lifecycle several Non-value added activities can be reduced through visualization and simulation Lean SDLC Key SDLC Challenges Scoping Scoping Test Requirements Software Development Lifecycle Build Prototyping Specifications

SDLC Statistics SDLC Benefits 70% of projects fail to meet deadlines. 50% of projects fail to meet business needs. 45% of features are never used. 53% of projects incur cost increases over original estimates 64 The business people cant interpret text, use cases, process flows and static SAP screen shots The business people dont know what they want until they see and interact with it

SAP coded prototypes are too expensive SAP development outsourcing increases these issues and risks Can reduce Business Blueprint requirements cycle time by 30-50% Reduces SAP project rework costs by 70% Reduce detailed requirements documentation Mitigates risk of SAP outsourcing & development Dramatically improve business adoption of SAP iRise Company Confidential 2012 All rights reserved. Sample Results from Pilot Deployment Business & IT alignment First Time Right This is the first time that we are able to have a constructive Business discussion about the our website with all involved stakeholders. Pilot Participant We can now take this to the SAP consultants to understand what is technically feasible, make changes and then show it back to the business to explain what is possible. Pilot Participant

Quicker Delivery/ Speed to Market Pilot #1: 91% reduction in prototyping time 17 hrs reduced to 1.5 hours to mock up SAP Pilot #2: 93% reduction in prototyping time 30 days reduced to 2 days for SAP configuration Configuring 60 back end tables took 1 minute in iRise Pilot #4: 30% reduction in requirements/ design 6-8 weeks saved 2 Hours from mobile application concept to prototype 65 We are able to identify the gaps and where we have missing pages. We can now test the site internally to check for mistakes, then change them before launch. Pilot Participant We captured a lot of additional requirements that we didnt think through when using the Excel mockup Pilot Participant Usability/ Business Acceptance Our site is the most important thing. If the usability is

not right, we are in trouble. This is the first time that we have been able to see that we still have a long way to go. Pilot Participant Many of us have tried and none of us have been able to make a purchase. Now we can see that there is a problem. Pilot Participant The business now has a lot more confidence in the work that we are doing. Pilot Participant iRise Company Confidential 2012 All rights reserved. Sample ELA iRise Value If leveraged across the enterprise, annual saving estimates are $22M $82M across a $300M portfolio of applicable application design and development projects. Simultaneously, iRise promotes unambiguous business IT communication, clear requirements, and allows more time to be spent on innovative business application solutions. Additional Benefits iRise can improve additional areas outside of just SDLC reductions Calculating iRise Value: SDLC Reductions iRise reduces requirements cycle-time and rework Low High 10%

30% 1B 1B iRise Applicable Spend * 300M 300M Anticipated Savings 30M 90M Year 1 Investment 8M 8M Year 1 ROI 3.75x

11.25x Net Savings 22M 82M Productivity Gain Total Application Development Spend * Reusable Content Shared pattern library, consistent standards and user experience Training iRise can reduce cost of training by assisting with the creation of training materials or even replacing current training methods Time to Market iRise can reduce the time required to complete the projects. This can have significant impact on revenue

creation or cost savings. Cancelled Projects iRise can expose problems and oversights early, leading to cancelled projects and resulting in cost avoidance. Improved Project estimation iRise can dramatically improve the accuracy of estimating cost and time. Increased Throughput iRise improves overall productivity creating bandwidth for additional projects. Additional projects delivered earlier increases revenue or reduces costs. * Best known estimates used for Total Development Spend and iRise Applicable portfolio. Validation needed to make appropriate calculations. 66

iRise Company Confidential 2012 All rights reserved. Sample iRise Value Calculator 67 iRise Company Confidential 2012 All rights reserved. Sample Pilot Results / Observations Results Stakeholder Feedback In the Pilot we observed 27 requirements changes out of 38 by showing the simulation to stakeholders upfront that likely would not have been identified until after coding. The avoided rework potential equates up to a 71% savings. Today its all in my brain. I have to imagine what the requirement would look like. With iRise we can get a good functional design. This adds more structure to the process. Everyone is looking at the same thing. Pilot Participant, Developer We could put the simulation on the super user network to get feedback and make it more user friendly. We can get them involved instead of just doing it to them.

Pilot Participant, Project Stakeholder Summary Detail Rework Reduction TTM Savings Number of Requirements: 38 Project Hrs per Requirement: 5hrs* Total Number of Hrs: 190hrs Without iRise (includes Rework) Without iRise: 135hrs (rework) With iRise: 55hrs With iRise (reduced Rework) TTM Rework Savings: 71% Project Time (hrs): 68 15 30

45 60 75 90 105 120 135 150 165 180 195 iRise Company Confidential 2012 All rights reserved. 210

* Note: Project Hrs used is for demonstration purposes only Examples of Proof We Can Provide to You People Artifacts 1. Executive Team 9. 2. Support Team 10. Video Testimonials 19. Qualified Demo 3. Product Definition Team 11. White Papers 20. Custom Demo 12. Trade Articles

21. Remote Workshop 13. Press Releases 22. Onsite Workshop 14. Competitive Briefs 23. Hands-Off POC 15. Company Financials 24. Hands-On POC 4. Professional Services Team 5. Customer References 6. Investors 7. Partners Success Stories Activities 18. Generic Demo

16. RFP Response 17. Business Case 8. Analysts 69 iRise Company Confidential 2012 All rights reserved. Events 25. User Group Meeting 26. Executive Roundtables 27. Conferences and Tradeshows 28. Local Marketing Events The iRise Workshop 70 iRise Company Confidential 2012 All rights reserved. Professional Services

71 iRise Company Confidential 2012 All rights reserved. iRise Enablement Services Overview A comprehensive set of services to help you during each phase of enablement 72 iRise Educate - Train, mentor and certify individuals in iRise iRise Product Training & Certification focuses on delivering just-in-time training to use iRise on projects. iRise Mentoring focuses on building an internal core competency around iRise by assisting resources using iRise on their first projects with active full-time involvement from an iRise resource. This typically takes place immediately following iRise training. iRise Adopt - Drive iRise adoption, use and value across the enterprise iRise Adoption Planning builds upon the iRise Adoption Strategy by defining a detailed Adoption Plan for deploying iRise throughout the enterprise. The Adoption Plan will include specifics around the Adoption Team, Communication Plan, Training Plan, Projects, Resources, and relevant adoption metrics. iRise Program Management Successfully manage your iRise adoption A dedicated resource to manage all of the roadmap activities until an internal

team can be established Activities include scope control, demand coordination, license allocation, resource allocation, training coordination, project estimates, issue resolution, risk mitigation, budget and scheduling and status reporting. iRise Accelerate - Enhance, extend and expand the adoption, use and value of iRise iRise Visualization Library Creation activities focus on building a library of simulation components to accelerate the creation of simulations. Custom Integration activities focus on the development of interfaces into other platforms to more tightly integrate iRise into the delivery process. iRise Visualize iRise expertise when and where you need it Augment your project teams with iRise experts to add the benefits of visualizing requirements with the iRise platform immediately. iRise Company Confidential 2012 All rights reserved. Want to Learn More? Contact us at: [email protected] (800) 556-0399 www.irise.com 73 iRise Company Confidential 2012 All rights reserved.

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