Persuasive Techniques - Mrs. Murphy's Classroom

Persuasive Techniques - Mrs. Murphy's Classroom

Persuasive Techniques Propaganda and Advertisements Emotional Appeal

Fear (Anti-Tobacco PSA) Humor Sympathy (ASPCA)

Warm Fuzzies Loaded Language Words with strong positive or strong negative connotations

Bandwagon Because everyone else is Association

Links a product to something desirable Experts Testimonial

Celebrity Endorsements Glittering Generalities Vague but attractive words that appeal to ones values, emotions and ideals

Repetition Transfer carrying over good feelings about one object to the product

Fundraiser Project The next few slides will help us discuss the goal and purpose of the group project you will be doing this week.

With your group members you will: Choose a non-profit organization Organize a mock fundraiser activity Create an advertisement (using at least 3 of the persuasive techniques

we discussed in slides 2-11). This can be a commercial and/or poster/billboard. Present your fundraiser proposal to the class.

Propaganda (noun) information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view

Solicit (verb) ask for or try to obtain (something) from someone

Non-Profit Organizations

Samaritans Feet

ASPCA St. Judes Childrens Research Hospital Wounded Warrior Project Habitat for Humanity Ronald McDonald House Charities

Save the Children https://www.youtube.com/watch?v=azttKmT0rVc

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