Pencils by Design Pencilsbydesign.com

Pencils by Design Pencilsbydesign.com

Pencils by Design Pencilsbydesign.com MIS300 T-Th 5:20-7:20pm Group 4 Jina Fong Katherine Tornstrom Adrianna Vidal

Our Mission We are focused on supporting the educational and business community with affordable yet high quality products for use inside and outside of the classroom and boardroom. Business to Business

Sell to retail outlets School supply stores Stationary stores Businesses can order in bulk Business to Consumer

Online Magazines Television Individual customization Location Online Headquarters in Bakersfield, Ca Produced in China

Low costs Distributed out of Anaheim, Ca Source of Revenue Straight forward revenue from products Internet, magazine, telephone, and televised sales of our product Supplier Contracts

Distribution Direct Mail Retail Outlets To independent merchants or chains TV & Cable Direct marketing Home shopping channels

Company Existence Website & TV advertising Teaching & business magazines Flyers Mailing lists School/business supply stores Stationary stores Industry Analysis Industry Rivalry

Few competitors Threat from new rivals Updated products Supplier Power Discounted bulk orders Buyer Power Competitive costs

Our Competitive Advantage Cost leadership Affordable prices Differentiation Durability & customization

Substitutes Mechanical pencils, pens, etc. E-Commerce Business Process Diagram Distribution Center (Anaheim) Advertising

Consumers Businesses

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