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Contemporary Consumer & Business Ethics Milan 3 - 6 May, 2010 Dr Neil Connon Implications and reactions of business to contemporary ethics Session 3&4 Wednesday

11.00 13.30 & 16.00 19.00 Outline of the lecture

What drives business? CRS Boycotts Environmentalism Government Media Conclusions Bibliography

What drives business? Consumer Sovereignty What is produced? How is it produced? How is it distributed? Determined by consumer preferences expressed by individual choice in the market place (free market) What drives business? Adam Smith producers will find that their self-interest is

served by producing what is socially viable ..individual.. neither intends to promote the public interest, nor knows how much he is promoting it.. he intends only his own gain, and he is in this...led by an invisible hand to an end which was no part of his intention. the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer

What drives business? Adam Smith "It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages."

What drives business? Adam Smith It is the highest impertinence and presumption, therefore, in kings and ministers, to pretend to watch over the economy of private people, and to restrain their expense... They are themselves always, and without any exception, the greatest spendthrifts in the society. Let them look well after their own expense, and they

may safely trust private people with theirs. If their own extravagance does not ruin the state, that of their subjects never will." Smith, A. 1776 The Wealth of Nations What drives business? Consumers have a free choice to buy or not to buy consumers choices determine a businesss success choices are conditioned by available information

Promotional activities individual consumers are in a relatively weak bargaining position Key features of a corporation A corporation is essentially defined in terms of legal status and the ownership of assets Corporations are typically regarded as artificial persons in the eyes of the law Corporations are notionally owned by

shareholders, but exist independently of them Managers and directors have a fiduciary responsibility to protect the investment of shareholders Social responsibility ...responsibility to society Towards a framework for business ethics What is a corporation?

Can a corporation have social responsibilities? Milton Friedman 1970 classic article The social responsibility of business is to increase its profits Vigorously argued against the notion of social responsibilities for corporations based on three main arguments: Only human beings have a moral responsibility for their actions It is managers responsibility to act solely in the interests of

shareholders Social issues and problems are the proper province of the state rather than corporate managers Can a corporation be morally responsible for its actions? Evidence to suggest that legal designation of a corporation makes it unable to be anything but self-interested (Bakan 2004) Long and complex debate but generally support from literature for some degree of responsibility accredited to corporations Argument based on:

Every organisation has a corporate internal decision structure which directs corporate decisions in line with predetermined goals (French 1979) All organisations manifest a set of beliefs and values that lay out what is generally regarded as right or wrong in the corporation organizational culture (Moore 1999) Why do corporations have social responsibilities? Business reasons (enlightened self-interest)

Extra and/or more satisfied customers Employees may be more attracted/committed Forestall legislation Long-term investment which benefits corporation Moral reasons: Corporations cause social problems Because they are powerful, corporations should use their power

and resources responsibly All corporate activities have social impacts of one sort or another Corporations rely on the contribution of a wide set of stakeholders in society rather than just shareholders What is the nature of corporate social responsibilities? Corporate social responsibility encompasses the economic, legal, ethical, and philanthropic expectations placed on organizations by society at a

given point in time (Carroll & Buchholtz 2000:35) Corporate Social Responsibility Desired by society Philanthropic Responsibility Expected by society Ethical Responsibility

Required by society Legal Responsibility Required by society Economic Responsibility Carrol 1991

CSR in a European context CSR particularly strong concept in US and only more recently become so influential in Europe Difference due to explicit CSR is US and implicit CSR in Europe Could argue that all levels of CSR play a different role in Europe Economic responsibility USA strongly focused on responsibility to shareholders Europe focused on the economic responsibility to employees and local communities as well

Legal responsibility State accepted as prominent force in enforcing rules of the game rather than as interfering in it Ethical responsibility Europeans tend to exhibit greater mistrust of modern corporations than US Philanthropic responsibility In Europe mostly been implemented compulsorily via the legal framework rather than via discretionary acts of successful companies (US)

CSR and strategy: corporate social responsiveness Corporate social responsiveness refers to the capacity of a corporation to respond to social pressures (Frederick 1994) 4 philosophies or strategies of social responsiveness (Carroll 1979)

Reaction Defence Accommodation Proaction Outcomes of CSR: corporate social performance Outcomes delineated in three concrete areas:

Social policies Social programmes Social impacts Stakeholder theory of the firm Theory developed by Edward Freeman (1984) A stakeholder in an organization isany group or individual who can affect, or is affected by, the achievement of the organizations objectives (Freeman 1984:46) More precise definition of affects and affected by

(Evan and Freeman 1993) Principle of corporate rights - the corporation has the obligation not to violate the rights of others Principle of corporate effect companies are responsible for the effects of their actions on others Traditional Management Model Shareholders Customers

Firm Suppliers Employees Stakeholder Model Government Shareholders

Competitors Firm Suppliers Civil Society Customers Employees

Stakeholder theory of the firm: a network model Customer stakeholder 1 Competitors Government Customers

Shareholders Firm Suppliers Employees Civil society Supplier stakeholder 1

Civil society stakeholder 2 Civil society stakeholder 1 Customer stakeholder

3 Employee stakeholder 1 Employee stakeholder 2 Why stakeholders matter Milton Friedman businesses should only be run in the interests of their owners

Freeman - others have a legitimate claim on the corporation Legal perspective Stake in corporation already protected legally in some way (e.g. legally binding contracts) Economic perspective Externalities outside contractual relationships Agency problem short term interests of owners vs. long term interests of managers, employees, customers etc.

A new role for management According to Freeman, this broader view of responsibility towards multiple stakeholders assigns a new role to management. Rather than simply being agents of shareholders, management has to take into account the rights and interests of all legitimate stakeholders: Stakeholder democracy Corporate governance

Stakeholder thinking in a European context One could argue that although the terminology of stakeholder theory is relatively new in Europe, the general principles have actually been practised for some time: German supervisory board Covenant Approach in environmental regulation in the Netherlands

Corporate accountability Corporate accountability refers to whether a corporation is answerable in some way for the consequences of its actions Firms have begun to take on the role of political actors taken up many of the functions previously undertaken by government because: Governmental failure Increasing power and influence of corporations The problem of

democratic accountability Who controls corporations? To whom are corporations accountable? Key to corporate accountability is transparency Transparency is the degree to which corporate decisions, policies, activities and impacts are acknowledged and made visible to relevant stakeholders Defining corporate citizenship:

three perspectives A limited view of CC this essentially equates CC with corporate philanthropy An equivalent view of CC this essentially equates CC with CSR An extended view of CC this acknowledges the extended political role of the corporation in society Commitments to corporate citizenship Company

ExxonMobil Corporate Citizenship Statement Our approach to citizenship is reflected in the ExxonMobil Standards of Business Conduct which has been in existence more than 30 years along with guidelines to ensure understanding and adherence. These standards form the framework by which we operate around the globe and include a commitment to good corporate citizenship. IBM IBM is leading a revolution in corporate citizenship by contributing innovative solutions and strategies that will help transform and empower our global communities.

Novartis Corporate citizenship at Novartis begins with the success of our core business. The more successful we are in discovering, developing, manufacturing and marketing new medicines, the greater the benefits we can offer to associates and shareholders, patients, health care professionals and other key stakeholders. Hilton Hotels As the world leader in lodging hospitality, we at Hilton recognize our responsibility to corporate citizenship wherever we do business. ThyssenKrupp ThyssenKrupp regards itself as a responsible corporate citizen and brings its efforts to bear in a variety of areas. In the year under review, many of our efforts were channeled into providing aid to victims of natural disasters in various parts of the world. We provide recurring structural support to regions in which the Group operates. Some public tasks can

be better accomplished with direct private involvement. In many such cases, the Group supports culture, education, sport and innovation and promotes social, charitable and humanitarian activities. Roche Roche Corporate Principles reflect our firm belief that our employees are a critical success factor. These principles embody decades of defining and refining the rules we want to follow as an employer and corporate citizen and they express our conviction that our commercial success depends on the talent and performance of a dedicated workforce. Source ExxonMobil 2004

Corporate Citizenship Report. http://www.ibm.com. http://www.novartis.com http://www.hiltonworld wide.com ThyssenKrupp Annual Report 2004-5 http://www.roche.com

Three views of corporate citizenship Focus Main stakeholder group Motivation Moral grounding Limited View

Equivalent View Philanthropy, focused on projects, All areas of CSR limited scope Local communities, employees Broad range of stakeholders; Primarily philanthropic; also economic where citizenship is strategic Reciprocity, i.e. putting something back

Mixed economic, legal, ethical, philanthropic Duty to be responsible and avoid harms to society Extended View Citizenship: social, political and civil rights Broad range of citizens; society in general Political

Grounding is not moral, but comes from changes in the political arena See handout 6 Business and Ethics Boycotts - history coined in 1880 by Irish Home Rule leader Charles Stewart Parnell describes campaign waged against Captain Charles Cunningham Boycott by Irish neighbours strategy quickly became standard tactic used in struggle against

English landlords whose property titles were the result of conquest and sustained by legal privilege 1879, Parnell and Michael Davitt founded Irish Land League in order to achieve what they called the three "Fs": fair rent, free sale, and fixity of tenure League evolved into widespread and successful peasant rebellion and the first peaceful mass uprising in Irish history Boycotts - history campaign against Boycott was League's most notable early victory was much-hated overseer for Lord Erne, an absentee landlord in County

Mayo 1880, Boycott refused to lower rents for tenants, an audacious scheme was hatched -servants no longer worked in his house, stores sold him nothing, no mail was delivered, and labourers refused to bring in the harvest Boycott imported politically friendly (Protestant) labourers from Ulster but the expense proved disastrous humiliated, he was forced to leave Ireland, the campaign's success galvanised Ireland - landlords who evicted tenants found that no other family would move into the vacated home Boycotts - history

ahimsa...is not merely a negative state of harmlessness but it is a positive state of love even to the evil-doer. But it does not mean helping the evil-doer to continue the wrong or tolerating it by passive acquiescence. On the contrary, love, the active state of ahimsa, requires you to resist the wrong-doer by disassociating yourself from him even though it might offend him or injure him physically. Mahatma K Gandhi Boycotts

NVDA - non-violent direct action tends to be the last resort for a pressure group direct action likely to increase as more groups find their demands not being met more companies will become involved as targets or allies may be symbolic to gain public attention N Craig Smith 1990 Morality and the Market Boycotts specific example of how groups can get their message across

is organised activity in which consumers avoid purchasing products or services from a company whose policies or practices are seen as unfair or unjust can be directly against a companys activities rather than a product itself may involve attempts to openly disseminate information about offensive policies boycotts have -ve financial ramifications for the companies being targeted Boycotts

consumers can engage in several forms of consumer resistance pressure groups are likely to be more influential than individuals some groups engage in resistance by informing the public about marketing practices regarded as socially inappropriate groups have at their disposal a variety of different methods to put their message across Boycotts Wilsons 6 guidelines for direct action

if possible it should be relevant to the injustice so that a clear message emerges from the action it should have imagination and humour it should enlist the sympathy of people, not alienate them it should be non-violent it should be seen to be an expression of genuine injustice, and not the first but rather last resort wherever possible it should be within the spirit of the law Des Wilson 1984 Pressure: the a-z of campaigning in Britain Boycotts

A model for the process which results in pressure group influenced ethical purchasing behaviour Boycotts 1. Firms marketing system stable: firm (F1) is matching its resources with the wants of its customers; promotional pressure group (P) is concerned about issue (X) 2. Pressure group awareness of firms failings: P becomes aware of F1s undesirable (as judged by the pressure group)

impact on X 3. Pressure group response: P approaches F1, other organisations (media, governments etc) and the customer to seek an end to the impact of F1 on X Boycotts 4. Firms marketing system becomes unstable: the firms customers become aware of the impact of F1 on X. This threatens the exchange process because X becomes a part of the organisations offering to the customer through negative product augmentation

5. Ethical purchase behaviour: some F1 customers, spontaneously or in response to a call for a boycott by P, take their custom to another firm (F2). F2, without the legitimacy shortcomings of impact on X, better matches its resources with those customers wants Boycotts Gauging the success of a boycott has the offending policy been changed? will business be more cautious and responsible in their future activities?

will businesses in similar areas, but that remain untargetted, also change their behaviour? See handout 7 Boycotts Boycotts (Innes, 2006) Food retailers limited GM content due to fear of boycott by Greenpeace and others (Koenig, 2000) Animal rights reforms by McDonalds and other food retailers were preceded by short and virulent boycott

efforts by the People for the Ethical Treatment of Animals (PETA) (Zwerdling, 2002). Boycotts are a pervasive phenomenon in contemporary society From 1988 and 1995 over 200 firms and over a thousand products were actually subject to organised boycotts in the US Boycotts http://www.greenpeace.org.uk/

Greenpeace is an independent, campaigning organisation it uses non-violent, creative and confrontation action to expose global environmental problems It aims to force solutions which are essential to a green and peaceful future Boycotts Greenpeace's goal is to ensure the ability of the earth to nurture life in all its diversity. Therefore Greenpeace seeks to:

protect biodiversity in all its forms prevent pollution and abuse of the earth's ocean, land, air and fresh water end all nuclear threats promote peace, global disarmament and non-violence Boycotts The Brent Spar: The Brent Spar Sets the Industry Precedent The 20th of June, 1995 was a great day for Greenpeace and the environment. ...this was the day when the occupation by Greenpeace of the disused

Brent Spar oil platform, a massive public protest and boycott, forced Royal Dutch Shell to reverse its decision to dump the installation in the north-east Atlantic. However this was only a provisional victory . The Brent Spar is one of 400 oil and gas installations to be de-commissioned from the North Sea. Boycotts Environmentalism A belief that moral standing inheres in the non-

human world, and, that,.....the fate of other species is not to be arranged to suit the comfort and convenience of species Homo Sapiens P.R. Hay 1998 Ecological Values and Western Political Traditions Politics Vol. 8 No.2 (1988) Environmentalism Group activities, individual initiatives or attitudes which embrace a range of diverse causes which share a common concern for protecting the

ecosystem from further degradation and safeguarding it for future generations An Inconvenient Truth http://www.youtube.com/watch?v=wnjx6KET mi4 Environmentalism The Green Consumer ...behaviour that reflects concern about the effects of manufacturing and consumption on the natural environment

Wagner S 1997 Understanding Green Consumer Behaviour Environmentalism 1960s sees the start of the movement in Europe 1970s /80s - Scientific research starts to support concerns movement gains momentum, especially in Germany (Green Party)

by the mid 1980s there is growing concern for personal health and safety, and green issues move into mainstream politics in the UK green consumerism represented a significant shift from the rampant individualism of ... the Reagan-Thatcher years, assuming the role of primary opposition to the New Right Gabriel & Lang (1995) The Unmanageable Consumer Environmentalism Questions on green consumer behaviour

what drives it does it carry an ethical or religious dimension what understanding of environmental issues do GCs have

do GCs have a distinctive socio-demographic profile what influence is exerted by peer groups is it an expression of a specific lifestyle what impact does the media and pressure groups have how much is shaped by the current cultural climate is this a counter culture appealing to a minority See handout 8 Environmentalism Environmentalism

Take a bite out of a hamburger, we are told, and we take a bite out of the worlds rain forests. Buy the wrong car and we may end up not only with a large fuel bill but also with fewer trees and, quite possibly, less intelligent children. Spray a handful of hair gel or a mist of furniture polish from certain aerosols, and you help destroy the planets atmosphere - increasing everybodys chances of contracting skin cancer The Green Consumer Guide: J Elkington Environmentalism

But what does it mean for us the humble (although evidently, rather powerful) shopper? It means that shopping is no longer a simple transaction between desire and bank balance. Its an exercise in moral point scoring, where your opponent is your own conscience. Jessica Brinton, Sunday Times 26.2.06 See also RED Environmentalism

FoE Greenpeace The Conservation Society The Green Party books e.g. The Green Consumer Guide

general media interest Environmentalism Damage Destruction of the ozone layer Global warming Acid Rain Toxic waste Water pollution

Loss of non-renewable or slowly renewable resources Source CFCs, Expanded polystyrene Energy production & consumption (CO2) - as above Especially nuclear waste

Agricultural & industrial run offs Rapid use of hardwoods, minerals, petroleum See handout 9 Measuring Environmentalism Environmentalism and business Good environmental performance is not an optional extra. It is an essential ....no

business has a secure future unless it is environmentally sound Reid: Chairman ICI Bob Avoiding environmental incidents remains the single greatest imperative facing industry today Edgar Woolard: CEO DuPont Make environmental considerations and concerns part of any decision you make, right from the beginning. Dont think of it as something extra you throw in the pot.

Richard Clarke: CEO Pacific Gas Environmentalism and business companies now tend to undertake environmental audits this can help them gain competitive advantage and fend of any criticism a whole new category of green businesses has been generated by changes in consumption patterns products range from cosmetics to electrical goods and cars environmentalists act as referees of corporate behaviour

Gabriel & Lang (1995) The Unmanageable Consumer Environmentalism and business The environmental audit The systematic examination of the interaction between any business operation and its surroundings. This includes all emissions to air, land and water; legal constraints; the effects on the neighbouring community, landscape and ecology; and the publics perception of the operating company in the local

areaenvironmental audit does not stop at compliance with legislation. Nor is it a green washing public relations exerciseRather it is a total strategic approach to the organisations activities Watson and Emery 2003 p668 Business and how they react to problems Functional non-functioning Psychological - perceived disappointment

The more effort exerted to attain a goal, the more dissonance is aroused if the goal is less valuable than expected Business and how they react to problems Volume difficulty to measure intensity

Past Research correlation between rising standards of living and CD (Thorelli 1980) correlation between consumer education and the expression of CD (Hunt 1977) higher expectations of standard of living - more frequent the experience of CD Customer satisfaction is regarded as a primary determining factor of repeat shopping and purchasing behaviour (Burns and Neisner, 2006, p.49)

Business and how they react to problems ...throughout the developed economies, a range of economic and competitive pressures has forced companies and service providers to re-evaluate the role of the consumer. The creation of consumer value and customer satisfaction are increasingly seen as key factors in the achievement of competitive advantage and commercial success. Bohdanowicz, 1994.

Business and how they react to problems To retain customer loyalty, to stay in business, companies can no longer afford to protect themselves from customers who have experienced problems. The history of the corporate world is littered with companies who choose to ignore their customer feedback and relegated the role of customer relations to that of the corporate buffer zone

John, R., (1994) The Consumer Revolution Customer Satisfaction Model 2007 Achieve Customer delight Satisfy unstated customer needs Meet basic customer

requirements Build consumer loyalty Develop customer confidence Prevent customer complaints

www.omafra.gov.on.ca 2007 Conclusions Business is driven by self interest Consumers pay an important role in this process and sometimes there is conflict (boycott) Environmental concerns are on the increase Business needs to address the environmental concerns of consumers to continue to appeal to them

Bibliography

Adamson, Colin, 1982 Consumers in Business Bohdanowicz, Robin and Janet, 1994 Marketing, corporate strategy and the consumer. The Consumer Revolution, Ed. Robin John, Hodder & Staughton Burns, David, J., Neisner, Lewis, 2006 Customer satisfaction in a retail setting: The

contribution of emotion International Journal of Retail & Distribution Management Volume: 34 Issue: 1 Page: 49 66 Emerald Group Publishing Limited Crane & Matten, 2007, Elkington, J. 1988 The Green Consumer Guide Fornell, Ryan & Westbrook, 1990 The Key to Customer Retention Gabriel, Y. & Lang, T. 1995 The Unmanageable Consumer Hay, P.R. 1998 Ecological Values and Western Political Traditions Politics Vol. 8 No.2 Hunt, H. Keith, 1977 Consumer Satisfaction/Dissatisfaction: Overview & Research Directions, Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, ed. H. Hunt, Cambridge, MA: Marketing Science Institute. Innes, R., 2006. A Theory of Consumer Boycotts under Symmetric Information and Imperfect

Competition The Economic Journal, 116 (April), pp. 355381. Blackwell Publishing Shankara, V., Smith, A.K. and Rangaswamy, A., 2003. Customer satisfaction and loyalty in online and offline environments. International Journal of Research in Marketing, 20 (2), pp. 153-175 Sparks, P. and Shepherd, R., 1992, Self-Identity and the Theory of Planned Behavior: Assesing the Role of Identification with "Green Consumerism, Social Psychology Quarterly, 55, (4), pp. 388-399 Thorelli, H. B. and Engledow, J. L., 1980 Informationseekers and information systems: a policy perspective, Journal of Marketing 44(Spring): 9-27. Wagner, S. 1997 Understanding Green Consumer Behaviour Watson, Michael, Emery, R.T. Anthony, 2003 The emerging UK law on the environment and

the environmental auditing response Managerial Auditing Journal 18/8 666-672 Government Ethics Why intervene? Governmental activity in consumer markets is an unexpected interference in the pursuit of profit Underpinning Rationale while a properly functioning market place is desirable in principle, in practise it has failed to emerge for some reason for some types of goods and services a conventional market

cannot, or should not, exist Government Ethics The political spectrum left right wing wing

intervention no intervention Government Ethics reluctance to get involved in domestic markets desire to be in harmony with feelings/cultural awareness of the people desire to be seen to be assisting poorer countries

but need to balance with domestic needs aim to assist in the development of these countries to make them trading partners by creating trading partners, theoretically increasing the wealth of the domestic and weaker economies through trade Government Ethics DFID (Department for International Development) Aims: commitment to an internationally agreed target to halve the proportion of people living in extreme poverty by 2015. ensuring basic health care provision by 2015

ensuring universal access to primary education by 2015 work in partnership with other governments committed to these targets, and with business and the private sector, civil society and the research community, works with multilateral institutions, including the World Bank, UN agencies and the European Commission. Government Ethics mutual benefits of trade concerns over marginalised countries

more caring attitude globalisation - global village Non-Government Organisations (NGOs) Ethical Trade Initiative an alliance of organisations working together to promote good practice in the codes of labour practice supported by the DFID and the Department for Business, Enterprise

and Regulatory Reform . See handout 10 Government & Ethics Government Ethics EU 2005 Population: 459.5 2.2% euro-zone growth 5.2% transition economies growth

Referendums in several countries in the EUs new constitution Government Ethics Advantages of the EU Single Market wider choice of goods and services economic growth reduced border formalities freer movement of people reduced production costs increased competition

wider educational opportunities freer movement of capital Government Ethics Possible disadvantages of the Single Market fewer safeguards movement of dangerous goods quality standards lower higher taxes mergers protectionism

concentration of economic activity social disruption Government Ethics Conference on Trade and Development Development strategies can only succeed in context of globalisation when implemented in a stable political environment by governments determined to make sustainable development a priority. Commission working document: 10th United Nations Conference on Trade and Development Bangkok,

from 12 to 19 February 2000. Government Ethics Conference on Trade and Development Sustainable development also requires

higher savings and investment rates better education free trade environmental protection social policies ...and fair and competitive markets. Government Ethics Developing and industrialised countries need a multilateral harmonisation of sustainable development rules and

principles in the social, environmental and financial sectors. This includes the: promotion of prudential norms and their effective supervision promotion of transparency in capital flows so as to consolidate the domestic financial sectors in developing countries and prevent systemic global crises. See handout 11 Government

& Ethics 2 Pressure Groups The chief social values cherished by individuals in modern society are realised through groups...the individual has meaning only in relations with others Earl Latham 1952 The Group Basis of Politics There is more to democracy than the occasional vote, and there is more to democracy than political parties. Pressure groups, offering an alternative form of expression, are a

healthy component of genuine democracy Pressure Groups What are they? promote interests of particular group of people or to gain acceptance for a particular point of view e.g. National Council for Civil Liberties - aims to defend and extend civil liberties within the UK e.g. British Goat Society: aims to circulate knowledge and general information about goats there is great diversity in terms of subjects

and in the way they exhibit that concern Pressure Groups Sectional and promotional PGs: membership based on performance of specific economic role, e.g. miners or CEOs sectional groups protect interests of members promotional groups are held together by a shared attitude e.g. Shelter, The Child Poverty Action group Pressure Groups

Promotional Pressure Groups provide scope for political participation 3 types single issue pgs: e.g.CLEAR - sole aim to reduce and eliminate lead pollution issues-in-context pgs: e.g.FoE - number of agendas within overall context practice-based pgs: e.g. Shelter is a charity-cum-pressure group provides assistance/support homeless - campaigning on their behalf Pressure Groups

Other issues avenues of pressure: insider/outsider status (extent of access to decision makers) corporations as an avenue of pressure resources: commitment, cohesion, strategic location (ability to influence executive) sectional and promotional groups compared (more influential?) public opinion adopted strategies:

FoE is: Pressure Groups worlds largest international network of environmental groups one of the leading environmental pressure groups in UK largely funded by supporters FoE

commissions research provides extensive information and educational materials Pressure Groups FOE

have won many battles with government and industry - achieving bans on ozone-destroying CFCs reduced trade in rainforest timber increased support for cleaner energy technologies, and much, much more www.foe.co.uk Pressure Groups Coffee Black gold http://www.youtube.com/watch?v=B7o1KK

gLe9M Cafdirect is the UK's leading Fairtrade company. It works in partnership with small scale and marginalised coffee, and now also tea, producers to help them strengthen their market presence, add security and increase their income. Launched in 1991, the company - and its brands cafdirect and teadirect - has gone from strength to strength, leading Fairtrade into mainstream markets and raising consumer awareness of

ethical issues in global trade. http://www.cafedirect.co.uk/index2.html Pressure Groups Oxford university Biochemical research centre controversial new department undertaking animal experiments groups (e.g. ALF animal liberation front) threaten people/businesses that have dealings with it has been a backlash from silent majority

...a crowd mobilised on the streets of Oxford to protest against the violent anti animal rights lobby The Sunday Times 26.2.06 See handout 12 Pressure groups Media plural of the word medium ...newspapers and broadcasting, by which information is conveyed to the general public

Types of media: Newspapers Television Radio Magazines Internet Rupert Murdoch Media most media are profit orientated

therefore need to reflect the concerns of consumers and issues that concern them as consumer issues move more into the public domain it becomes more important to reflect them in the media investigative journalism is always looking for a new and more interesting angle people like news that they can relate to and is relevant to them Thread - http://www.bbc.co.uk/thread/video/

Media the aim of most media is to appeal to as wide an audience as possible some will aim to appeal to certain sections of society some will aim to appeal to certain political standpoints some will be used as a mouth piece for their owners e.g. Murdoch there will also be local, national and international perspectives, which may differ

Media investigative journalism has brought to the attention of the public a variety of issues due to the increasingly widespread nature of the media more information is available and more issues raised the effect of this is to concentrate the thoughts of the general public and get them to act often via pressure group involvement e.g. FoE, hunt saboteurs, animal rights this can lead to government deciding to change laws see notes on PGs

Media 4.3.98 (www.mirror.co.uk) Bernie Takes Back His 1M Ministers rule out mass vaccination for smallpox Situations where government has responded to pressure: animal testing beef (..also McDonalds) internet regulation Lord Chancellors (Irvine) wall paper

Conclusions The position of governments in relation to ethics changes overtime due to differing political ideology and external events Pressure groups come and go and will reflect the changing times, events and culture Media aims to make a profit and to do so needs to understand and reflect the feelings of the time

...any questions?

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