Introduction to Desktop Publishing - Weebly

Introduction to Desktop Publishing - Weebly

Introduction to Visual Communications PART 2: Desktop Publishing TGJ 2OI BLUEVALE COLLEGIATE INSTITUTE 3 Part 2 - Introduction to Dtp.ppt Intro to Desktop Publishing Desktop Publishing is . . . . the use of computer-based software and equipment to produce publication materials (includes use of graphics and text)

Intro to Desktop Publishing vs. Traditional Publishing . . . . DTP features equipment small enough to fit on a desk (hence the name), yet capable of producing very high quality, inexpensive documents Once created by professional designers using very sophisticated equipment (tended to be very expensive) Now computer users can produce similar professional materials Intro to Desktop Publishing Important Considerations:

Content: info to convey to readers (what document says) Character: mood created by document (fun, serious, business-like, etc.) Purpose: what action is required by the reader (buy something, attend meeting, learn, etc.) Form: type of document (newsletter, brochure, flyer, calendar, business card) Intro to Desktop Publishing Important Considerations: Aesthetics: overall appearance of document

Audience: who you intend to have read your document Environment: where document will appear (on its own, in a magazine, etc.) Intro to Desktop Publishing Typical Paper Sizes: Letter: 8 by 11 (most common) Legal: 8 by 14 Broadsheet: 11 by 17 (also called tabloid) Intro to Desktop Publishing

Page Layout: Page Orientation Vertical (Portrait) Horizontal (Landscape) Intro to Desktop Publishing Single Column: suitable for smaller documents/pag

e sizes (such as novels, basic books, etc.) Intro to Desktop Publishing Multi-column: two or more columns the larger the sheet of paper, the greater the number of columns required (such as newspapers) makes larger, more complex documents easier to read

Intro to Desktop Publishing ALIGNING TEXT . . . . There are 4 main ways to align (justify) text in a document They are . . . . Intro to Desktop Publishing ALIGNING TEXT Left Justified text is lined up on left side and is

jagged/uneven on right side most commonly used justification zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o

pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o Intro to Desktop Publishing ALIGNING TEXT Right Justified text is lined up on right side and is jagged/uneven on left side

good for drawing attention to small sections zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi

uoe oer oiu oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o Intro to Desktop Publishing ALIGNING TEXT Centre Justified text is aligned along its centre excellent for use as titles, subheadings, etc.

best for short sections of text zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu sdoidosdiouos o sdo soi uye

fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o Intro to Desktop Publishing ALIGNING TEXT Full Justified zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp text is lined up on BOTH the

left and right margins commonly used in multicolumn documents (newspapers, magazines, newsletters) df sido b iu oiuoidupewoi df tends to look cleaner than Left Justified

sdoiusdofuoiosdfoig uoe oer oiu oiu irregular spacing between words and letters creates full justification dfoiudf sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd

ieruoi sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o Intro to Desktop Publishing Follow the Rule of Thirds Based on the principle that the human eye follows around a visual space in a regular pattern. Try to place objects in a well organized way on the page, with

emphasis on the third points (place important elements at or near these points). Intro to Desktop Publishing Rule of Thirds Intersection points of third lines create specific points of interest on a page Heres the most

important spot! Intro to Desktop Publishing The 3 most important elements of a successful document are: 1. careful writing 2. thoughtful organization 3. effective design Intro to Desktop Publishing These elements grow out of an understanding of: 1. Your Audience

2. Your Message (what you want to say) 3. Your Resources (what equipment and material you can use to produce your document) Intro to Desktop Publishing ALWAYS REMEMBER . . . . Keep your designs clean and simple! Balance white space (30 to 50%) and graphic elements (contrast elements) Vary sizes of objects (visual interest) bigger is always more important.

Try to align each object with another object somewhere on the page. Too much clutter can ruin a good idea and make your message difficult to understand! Your designs should look as good in black and white as they do in colour! Intro to Desktop Publishing The DTP Design Process: 1. Clarify your purpose 2. Know your audience 3. Gather ideas and material 4. Plan your document (rough designs)

5. Layout your publication 6. Choose the right paper (for printing) 7. Put it all together Intro to Desktop Publishing For Homework . . . . Find 2 samples of desktop publishing (1 good, 1 bad) Look in magazines for samples Refer to fonts, layout, etc. as reasons for effectiveness Write approx. 1 paragraph analysis per sample

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