Improving the Sutton People's Kitchen Market Stall Experience

Improving the Sutton People's Kitchen Market Stall Experience

Improving the Sutton Peoples Kitchen Market Stall Experience Colin Harrington Patricio Janson Joshua Logan-Rung Gina Rios 1 Presentation outline Goals and Objectives

Promotional strategy assessment Social media Flyer distribution 2 April market stall 9 April market stall 16 April market stall 23 April market market stall General results and discussion of the project Recommendations 2

Goal and objectives Goal: We improved the effectiveness of the market stall experience that was pilottested by the Sutton People's Kitchen in the summer of 2015 by promoting it to the Sutton community and engaging visitors through interactive and educational activities. Objectives: 1. Assess promotional strategies for the market stall. 2. Pilot test activities about healthy eating habits for the market stall experience.

3 Assessment of promotional strategies Methodology Results Instagram account Social media post performance Examples of reposts 4

Results: Social media post performance Comments Background posts: This is great & Amazing Subtle promotion posts: Hi , what exactly is going to be there ? do you have any more info on this ? I might come Table 1.1 Comparing the average and standard deviation of subtle and direct promotion posts on social media Direct promotion posts: Recipe please! Looks amazing

5 Post with the best performance overall: Likes on Instagram: 14 Reach on Facebook: 825 Likes on Facebook: 15 6 Example of a person who mentioned

Sutton Community Farm on her Instagram post 7 Flyer design and distribution Figure 1.1 Current poster design 8

A B Figure 1.2 Number of surveyed market stall visitors that reported their social media use by age (left) and gender (right). 9 A

C B 9 April D 2 April Figure 1.3 Percentage of visitors surveyed who follow Sutton Community Farms social media by age

group for each market stall date (A. 2 April, B. 9 April, C. 16 April, and D. 23 April) 10 A B C

D Figure 1.4 Percentage of visitors surveyed who follow Sutton Community Farms social media by gender for each market stall date (A. 2 April, B. 9 April, C. 16 April, and D. 23 April) 11 A B

C D Figure 1.5 Market stall layouts for each market stall date (A. 2 April, B. 9 April, C. 16 April, and D. 23 April) 12 2 April market stall Weather Results

Number of visitors Surveys Discussion 13 9 April market stall Weather Results Number of visitors

Surveys Discussion Changes 14 16 April Market Stall Weather Results Number of visitors

Surveys Discussion 15 23 April Market Stall Weather Results Number of visitors Surveys

Discussion 16 The Activities Figure 2.1 The Eatwell Plate activity Figure 2.2 The Sugar Smart activity 17

2 April Quiz Results Question 2 Which food groups should you eat the most of? A. Sugars and fat B. Protein and Dairy C. Dairy and Carbohydrates D. Fruits/Vegetables and Carbohydrates E. Protein and Fruits/Vegetables Question 4

Which drink has the most sugar per serving (100 mL)? Please rank the below items. Coca Cola Orange juice (Tropicana) Chocolate milk (Yahzoo) Capri-Sun

Sports drink (Lucozade) 1 Figure 2.3 Question two and four performance of participants who participated in both activities 18 2 April Quiz Results Figure 2.4 2 April percentage of correct answers by question 19

9,16, and 23 April Quiz Results Question 2 Which food groups should you eat the most of? A. Sugars and fat B. Protein and Dairy C. Dairy and Carbohydrates D. Fruits/Vegetables and Carbohydrates E. Protein and Fruits/Vegetables Question 4 Which drink has the most sugar per serving (100 mL)?

F. Coca Cola G. Orange juice (Tropicana) H. Chocolate milk (Yahzoo) I. Capri-Sun J. Sports drink (Lucozade) Figure 2.5 Question two and four performance of participants who participated in both activities 20

9,16, and 23 April Quiz Results Figure 2.6 9,16, and 23 April percentage of correct answers by question 21 Deliverables Active Instagram account Poster and flyer design Recipe cards

22 Recommendations Layout of the market stall Social media posts Promotion of the market stall Activities New areas for activities to cover Volunteers 23

Acknowledgements Veryan Wilkie-Jones, Eva Koszorus, and the rest of Sutton Community Farm Professor Joel J. Brattin and Professor Lauren Mathews Professor Sarah Crowne Professor Dominic Golding 24

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