East St. Louis In Bloom

East St. Louis In Bloom

East St. Louis In Bloom An Intervention Project Presented By: SIUE Students in Public Health Nursing Community Nursing Service Clinical History of East St. Louis 1818 Illinoistown (original name of East St. Louis) founded located near Piggotts Ferry 1837 First state railroad laid; starts bringing goods to Illinoistown to ship across the river via Piggotts ferry

1850 Illinoistown becomes a center for commercial and industrial commerce 1861 Illinoistown officially changes its name to East St. Louis 1871 The National Stock Yards open 1874 Eads Bridge is completed, allowing goods to travel across the river via railroad (Baugher, Timlin, & Child, 1995) History of East St. Louis 1890s East St. Louis becomes one of the fastest growing cities in the Nation 1917 Race riots brake out because of changing population, corrupt politics, and labor issues leaving at least 47 people dead

1920 East St. Louis is now the 2nd poorest city (population great than 50,000) in the Nation 1922 Neighboring town of Belleville becomes the center for the Ku Klux Klan (the Klans presence still remains strong in the surrounding areas today) (Baugher, Timlin, & Child, 1995) History of East St. Louis 1950s East St. Louis starts a gradual decline 1957 East St. Louis is named the most beautiful city in the Nation 1961-1980 13,000 industrial jobs were lost 1993 Metrolink established and the Casino

Queen gambling docks on East St. Louis river front 1999 Jackie Joyner-Kersee Youth Center built 2011 East St. Louis Celebrates 150 years (Baugher, Timlin, & Child, 1995) East St. Louis Now Population: 29,448 Religion: Mainly Christian Race: 96.2% African American

Education: High school or higher: 66.3% Bachelor's degree: 9.1% Graduate degree: 2.8% Unemployed: 17.0% Average Household Income: $21,070 Mayor: Alvin Parks Jr. (http://www.city-data.com/city/East-St.-Louis-Illinois.html, 2003) East St. Louis Now East St. Louis Establishments (as of 2002) Health (25%) Arts (0%) Retail (21%)

Educational (1%) Other (11%) Administrative (4%) Accommodation (11%) Information (4%) Wholesale (10%) Real Estate (6%) Professional (6%) (http://www.city-data.com/city/East-St.-Louis-Illinois.html, 2003) East St. Louis In Bloom East St. Louis In Bloom is a free event held annual, that encourages the community residents to participate in making their community a better place to live. The event was held on April 16, 2011 from 10:00am till 1:00pm at the Jones Park Greenhouse. The event consists

of cleaning up the Jones Park Greenhouse, planting, an Easter egg hunt, painting, construction of raised plant beds, a picnic, and education on how to plant healthy food choices at home. All of the supplies for starting a garden at home are provided free of charge to the residents. Why is East St. Louis In Bloom needed? East St. Louis has a high crime rate and current research is showing that establishing community gardens can help to make the neighborhood safer. (Marcus, 2003) By cleaning up the park/ greenhouse and removing the old paint (possibly lead based paint) it will make the park a safer place to be.

By making the neighborhood safer and cleaner its residents will want to spend more time outdoors, thus possibly reducing sedentary lifestyles. Why is East St. Louis In Bloom needed? The residents could start eating healthier, by growing their own fruits and vegetables at home in a raised bed planting system. There is also evidence to show that community gardens lead to health promotion and disease prevention (Stein, 2008). By educating the people of East St. Louis on the dangers of gardening with the soil in East St.

Louis, we can reduce possible exposure to the toxins, thus reducing illness. The community needs something to take pride in. Cultural Considerations 96.2% African American Things to consider: Not uncommon to live with extended family members At risk for underutilization of preventative care Tend to have strong community ties through places like churches

Cultural Considerations Strong family ties Generally low income households Likely to experience financial strain, economic uncertainty, and isolation from beneficial institutions Many single parent households Many work multiple jobs Strong ethnic and racial identity Positive feelings about the self Strong sense of communalism (Plowden, K., John, W., Vasquez, E., & Kimani, J. 2006) (Corneille, M., Ashcraft, A., & Belgrave, F. (2005) Ethical Considerations

The population of East St. Louis is a vulnerable population that is susceptible to coercion and exploitation. It is crucial to provide truthful information to this population because it may be the only source of information they receive about healthful living. It was important that the community of East St. Louis be treated with dignity and respect and that assumptions and stereo-types were not formed or communicated. Ethical Considerations Undue persuasion and involuntary participation were avoided because we encouraged the

community to participate in the event, but no one was forced or coerced into participating. We attempted to reduce the possibility of harm by informing everyone about what the event would consist of and why the event was being held. The same quality of service and care was given to each and every person regardless of their age, race, ethnicity, gender, socio-economic status, etc. Policies and Procedures Receive approval before releasing anything associated with SIUE or the School of Nursing Do NOT release anything that has a negative

connotation towards the population you are trying to reach Check all facts and grammar before releasing anything to the population Maintain good communication with all members involved in project, especially ones direct supervisor Be respectful of all members involved in the project Core Public Health Functions Assessment: Looking at the overall nutrition level of the community. Studying the rate of heart disease, diabetes, and obesity. Talking with community to see what they feel they needed.

Also looking at the best way to reach the people of East St. Louis. Policy development: Working with the city of East St. Louis to organize the event. Also worked with other various organizations to development the activities to be done at East St. Louis In Bloom. Assurance: Educate the population on the importance of a healthy well balanced diet. Provide them with education about gardening and cultivating healthy food choices. Provide the residents with all of the tools needed to begin the garden. East St. Louis In Bloom SIUE Interventions

For our part in this event, we help with the distribution of information and gathering of supplies. We created a cover letter, press release, and flyer to be used in advertising the event to the people of East St. Louis. We also made contact with the mayors office, The Monitor, local churches, local stores, and the other universities involved with the event. Cover Letter When writing our cover letter we actually learned the style that we wanted was more of a direct mailing letter. We used an article by Karen Marchetti (1995) as a guide for organizing our letter. We also looked at an article that would give us some idea as to how successful we could expect our mailing to be (Hurdle, 2007). The

article gave us a couple of really good ideas (thanking people, mentioning the best parts of the event, and includinh contact information) of what we should include in our cover letter to get the best results. Cover Letter Press Release We took the same approach when writing the press release. Everyone was clueless when it can to writing a press release so we used Yvette Daviss (2008) article to guide us about what was important to include and what was ok to leave out. We also used The Power of the Press

Release to help us understand what type of response we could expect from our press release (Paul, 2001). Press Release Flyer and advertising We used an article by Burton, Lichtenstein, and Netemeyer (1999) to give us an idea on how successful we could expect our flyers to be. To get ideas on how we should advertise, we used Market Every Day (in Every Way) (Market, 2007). It helped us understand who we should send our cover letter, press release and flyer to (i.e. radio and TV, newspaper, using the internet,

direct mailings). Flyer East St. Louis In Bloom Washington Univeristy & Univeristy of Illinois Washington University students were in charge of the planting. They took inventory of the gardening supplies that were available and let Kathi know what else was needed. They also helped to clean up the Jones Park Greenhouse and to make raised planting beds. University of Illinois student were in charge of organizing the Easter Egg Hunt and helping clean up the Jones Park Greenhouse. They also helped to make raised planting beds.

East St. Louis In Bloom Other Resources The mayors office is helping to spread the word about the event. They have placed all of the information about the event on the citys website. The Monitor is helping by doing a free press release on the event. Illinois American Water is helping by donating water for the event. List of Contacts Illinois American Water Phone Number: 1800-422-2782 University of Illinois Billie Turner (contact Person) Email: [email protected]

Washington University Jessica F. (contact person) Email: [email protected] The Mayors Office: Lauren Parks (contact person) Email: [email protected] The Monitor: Frazier (contact person) Phone Number: 618-271-0468 Fax Number: 618-271-8443 List of Contacts Save-A-Lot

2600 State Street, East St. Louis, IL Phone Number: 618-875-5370 Schnucks 2511 State Street, East St. Louis, IL Phone Number: 618-274-2000 East St. Louis Supermarket 2439 Bond Avenue, East St. Louis, IL Phone Number: 618-874-0968 *See packet for full list of contact **Val Voss has list of churches Minnesota

Model Minnesota Model Social Marketing This accomplished by creating the cover letter, flyer, and press release and then distributing them throughout the community Outreach This achieved by connecting with the churches and mayors office to help spread the word about the event Community Organizing

This was done by bringing the people of East St. Louis together and having them share a common goal of improving Jones Park Minnesota Model Collaboration This was achieved by working with the various other organizations involved Coalition Building This was done by strengthening the relationship between CNS and the people of East St. Louis. By forming an unofficial coalition, they are working together to

better the community Health Teaching This was accomplished by getting the people to the event so that they could be educated on how to garden and the dangers of East St. Louis soil Demographics St. Clair County DEMOGRAPHIC FACTOR COUNTY LEVEL STATE LEVEL

UNEMPOLYMENT 6.7% 5.7% SINGLE PARENT HOUSEHOLD 13.6% 9.3% MEDIAN AGE FOR POPULATION

32.0 32.8 POPULATION IN POVERTY 17.4% 11.9% POPULATION 25+ WHO ARE NON-HIGH SCHOOL GRADUATES 27.6%

23.9% (http://app.idph.state.il.us/, 2009) Biostatistics St. Clair County BIOSTATISTICAL FACTOR COUNTY LEVEL STATE LEVEL Infant Mortality (Rates per 1,000)

9.6 OR 0.96% 7.4 OR 0.74% LOW BIRTHWEIGHT (<2,500 gms) 9.2% 8.6%

BREAST CANCER (FEMALE) MORTALITY RATES, (Rates per 100,000) 40.4 32.2 CORONARY HEART DISEASE MORTALITY RATES, (Rates per 100,000)

173.4 149.0 (http://app.idph.state.il.us/, 2009) Behavioral St. Clair County COUNTY LEVEL STATE LEVEL <3 SERVINGS OF FRUITS AND VEGETABLES

46.4% 44.9% HAVE DIEBETES 9.7% 8.2% BEHAVIORAL FACTOR (http://app.idph.state.il.us/brfss/, 2010) Healthy People 2020 Objectives

NWS-2.2, NWS-4, NWS-5.1, NWS-5.2, NWS-8, NWS 10, NWS 11, NWS 14, and NWS 15. Environmental St. Clair County Environmental FACTOR COUNTY LEVEL STATE LEVEL CRUDE HOMICIDE RATES (Rate per 100,000) 46.4%

44.9% CHILDREN WITH BLOOD LEAD LEVELS >15mcg/dl 6.5% 6.9% (http://app.idph.state.il.us/, 2009) Health People 2020 Topic Nutrition & Healthy Weight

NWS-2.2, NWS-4, NWS-5.1, NWS-5.2, NWS-8, NWS 10, NWS 11 in addition to: Objective: NWS-14 Increase the contribution of fruits to the diets of the population aged 2 years and older Increase the contribution of fruits to the diets of the population aged 2 years and older Objective: NWS-15 Increase the variety and contribution of vegetables to the diets of the

population aged 2 years and older (HealthyPeople.gov, 2010) Health People 2020 Topic Nutrition and Weight Status Objective: NWS-15.1 Increase the contribution of total vegetables to the diets of the population aged 2 years and older Increase the contribution of total vegetables to the diets of the population aged 2 years and older Objective: NWS-15.2 Increase the contribution of dark green vegetables, orange vegetables, and legumes to the diets of the

population aged 2 years and older Increase the contribution of dark green vegetables, orange vegetables, and legumes to the diets of the population aged 2 years and older (HealthyPeople.gov, 2010) Health People 2020 Topic Diabetes Objective: D-16.3 Increase the proportion of persons at high risk for diabetes with prediabetes who report reducing the amount of fat or calories in their diet Increase the proportion of persons at high risk for diabetes with pre-diabetes who report reducing the amount of fat or calories in their diet

(HealthyPeople.gov, 2010) Health People 2020 Epidemiology St. Clair County Weight Status: Obesity: Underweight/normal: 39.1% Overweight: 32.2% Obese: 28.6% Trying to Lose Weight:

47.9% Advised about Weight: 22.1% (http://app.idph.state.il.us/, 2009) & (http://app.idph.state.il.us/brfss/, 2010) Health People 2020 Epidemiology St. Clair County Nutrition Status: Total Servings of Fruits/Vegetables per Day: 0-2 Servings/day: 46.4%

3-4 Servings/day: 37.2% 5 or more Servings/day: 16.4% (http://app.idph.state.il.us/, 2009) & (http://app.idph.state.il.us/brfss/, 2010) Health People 2020 Epidemiology St. Clair County Diabetes Have Diabetes: 9.7% Had Blood Glucose

Test done in the past 12 MO: Hospitalized Related To Diabetes: 66.1% 0.17% (http://app.idph.state.il.us/, 2009) & (http://app.idph.state.il.us/brfss/, 2010) Risk for altered nutrition, less than body requirements for the residents of East St. Louit Related to. Limited access to food as evidenced by the scarce number of grocery stores in the city limits

Limited resources for growing their own fruits and vegetables as evidenced by the high number of low income households Financial constraint as evidenced by the increasing cost of fresh fruits and vegetables and low incomes Group Dynamics Jessica: Cover Letter, research, contacting resources, distributing information, PowerPoint slides about project background and nursing diagnosis Bradley: Evaluation tool, research, contacting resources, distributing information PowerPoint slides about project background

and references Allison: Press Release, research, contacting resources, distributing information, PowerPoint slides that describing the intervention and proposed evaluation Amber: Flyer, research, contacting resources, distributing information, PowerPoint slides about project background, PowerPoint template Proposed Process Evaluation Method Survey those involved with the process to see what could have been done better and what was done well

Self-reflect on the process to determine what you could have done better and what you did well Ask for suggestions from those involved with the process; everyone from those who planed the event to those who are evaluating the event (including the monitor, mayors office, etc.) Proposed Outcome Evaluation Method Survey participants of the event to see what they liked about the event and what they thought needed improvement Ask for suggestions about the event

Self-reflect on the actual outcome; was it the expected outcome? Possible Methods for Collecting Data Emailing short surveys to the personal who collaborated on East St. Louis In Bloom Hand out evaluation forms to the participantshave the evaluation forms be the ticket for an attendance prize Set up a free email account (possibly gmail or yahoo) to receive feedback from the community. Get the word out about the email account the same way the event was advertised

Randomly select participants to ask what they liked and didnt like about the event Place a suggestion box at the event To Be or Not to Be, that is the Question (other possible interventions) Contacting Local Cable Station This was not done because the numbers that we found were no longer in services. Perhaps if there was more time we could have found away to contact them Contacting Local Radio Station This was not done because the numbers that we

found were no longer in services. Perhaps if there was more time we could have found away to contact them Contacting the Belleville News Democrat This was not done because the newspaper generally takes a negative spin on East St. Louis To Be or Not to Be, that is the Question (other possible interventions) Had more control over the overall project, thus producing better results from our interventions This was not done because it is only an eight

week course Worked more closely with the other Universities involved This was not done because the student from Washington University was unreasonable and the student from University of Illinois had her part under control Hindsight is twenty/twenty (a reflection on the project) Better lines of communication from all of those involved with the event A better understanding of the location of the park and the actual event

More time to prepare actual handouts for the event Apply for available grants to help fund the event References Baugher, B., Timlin, D. & Child, M. (1995). A timeline of the east st. louis area., 2011, from http://proxy.library.siue.edu:2569/la/ la437- f95/reports/History/timeline.html Burton, S., Lichtenstein, D. R., & Netemeyer, R. G. (1999). Exposure to sales flyers and increased purchases in retail supermarkets. Journal of Advertising Research, 39(5), 7- 14. Retrieved from http://proxy.library.siue.edu:2056/login.aspx? direct=true &db=bsh&AN=2711787&site=ehost-live&scope=site

Corneille, M., Ashcraft, A., & Belgrave, F. (2005). What's culture got to do with it? Prevention programs for African American adolescent girls. Journal of Health Care for the Poor & Underserved, 16(4), 38-47. Retrieved from EBSCOhost Davis, Y. (2008). How to write a press release. Wenatchee Business Journal, 22(1), 34. Retrieved from http://proxy.library.siue.edu:2056/login.aspx?direct=true &db=f5h&AN=28335079&site=ehost-live&scope=site East st. louis, illinois. (2010). , 2011, from http://www.citydata.com/city/East-St.-Louis-Illinois.html Hurdle, V. (2007). Direct mail that works as hard as you do. Landscape Management, 46(10), 76. Retrieved from http://proxy.library.siue.edu:2056/login.aspx?direct=true& db=f5h&AN=27332019&site=ehost-live&scope=site

Illinois behavioral risk factor surveillance system. (2010). , 2011, from http://app.idph.state.il.us/brfss/ IPLAN. (2009). , 2011, from http://app.idph.state.il.us/ Marchetti, K. J. (1995). How hard can it be to write a direct mail letter? Bank Marketing, 27(7), 23. Retrieved from http://proxy.library.siue.edu:2056/login.aspx?direct=true& db=f5h&AN=9507265945&site=ehost-live&scope=site Marcus, C. C., 1934-. (2003). 15(2), 32-41. Retrieved from http://proxy.library.siue.edu:2056/login.aspx?direct=true& db=ach&AN=BART03107421&site=ehost-live&scope=site Market every day (in every way). (2007). Journal of Accountancy, 203(4), 30-30. Retrieved from http://proxy.library.siue.edu:2056/login.aspx?direct=t rue&db=bsh&AN=25435475&site=ehost- live&scope=site

Paul, C. C. (2001). The power of the press release. Civil Engineering (08857024), 71(1), 64. Retrieved from http://proxy.library.siue.edu:2056/login.aspx?direct=t rue&db=bsh&AN=3997730&site=ehostlive&scope=site Plowden, K., John, W., Vasquez, E., & Kimani, J. (2006). Reaching African American men: a qualitative analysis. Journal of Community Health Nursing, 23(3), 147-158. Retrieved from EBSCOhost. Stein, M. J. (2008). Community gardens for health promotion and disease prevention. International Journal for Human Caring, 12(3), 47-52. Retrieved from http://proxy.library.siue.edu:2056/login.aspx?direct=t rue&db=rzh&AN=2010087396&site=ehost- live&scope=site

Topics & objectives index - healthy people. (2010). , 2011, from http://www.healthypeople.gov/2020/topicsobjectives2020/ default.aspx Questions???

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